Website Copywriting
Website Copywriting from the Online Experts
Website copywriting covers any content specifically written for the web from website pages and articles to product descriptions, blog posts and pretty much any other text that appears online. Overlooking professional website copywriting can mean that companies spend lots of money on a stunning website but then fill it with copy from their offline brochure, poor quick-fix copy or worse, nothing at all. There are two very good reasons why neglecting website copy is a bad move – firstly, website copy is an ideal way to beef up the optimisation of your website and secondly, your visitors need to know what your products or services are about. Long winded copy or poorly written copy is not going to tell them.
The Holy Trinity of Website Copywriting
There are three elements to take into account for website copywriting to be a success…
- Your Visitors
- The Search Engines
- You
Your Visitors
People are impatient online so there’s no time to loosen them up with witty sales pitches or firm handshakes. Making your point quickly will do wonders for attracting more sales and enquiries because your visitors will find out the benefits of using your company instantly. The key is to create targeted copy which can answer the question on every visitor’s lips – ‘what’s in it for me?’ If the copy is targeted to your visitors’ problems, desires or needs then they are a massive step closer to becoming valuable customers.
The Search Engines
The all-mighty and all-conquering search engines rule the online world so if your website can get on their good side then you are sure to see more visitors. Search engine optimisation (or SEO) means optimising a website for certain keywords so it appears higher up in the search engines when people search for these words. By including these keywords in your website copy the search engines will know what your website is about and rank it highly for searches relevant to your business.
You
Your website copy should reflect your business’s brand (or personality if you like). A company brand is what your visitors can identify with and what separates you from your competitors. Your brand should be shown through a distinctive tone of voice in the copy on your website. The key is to ensure that your brand is truly representative of the people in the business and your business ethos. A classic example is the company who say that they’re ‘wacky’ but have a dull website or unmotivated staff. Successful website copywriting can make your brand stand out as being honest, true and entertaining and can encapsulate the heart of your business.
We have many years of experience creating successful website copy which performs on all three levels – to find out more give us a call today on 0114 2211937 or send an email to talktous@pureinkcreative.com.
