Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

If you’re confident of your website copywriting skills but don’t have enough time to create copy then check out these five ways to speed up your website copywriting below…

1) Don’t force it

If you’re not in a creative mood or if you’re all out of ideas then it’s always going to take longer to create website copy. When the feeling’s not right for website copywriting, do something else instead as it will be a painful and drawn out process to create copy if you’re not in the right frame of mind.

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As the saying goes – ‘everyone’s a critic’, which means when it comes to website copywriting your copy needs to be spot on. If your website copywriting has been at the receiving end of a ticked off client, colleague or superior then it can be tempting to either run away and weep or defend your copywriting even if you think your critics have a point. Instead, face your critics and learn from the experience with this simple guide to handling website copywriting criticism.

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Running out of ideas for articles? Don’t know how to start your next blog post? Check out the top twenty article and blog post ideas below for some website copywriting inspiration. Just fill in the blanks!

1) How to Create Better [blank] for Less Money

2) 5 Ways to Save Time Doing [blank]

3) The 5 Best Ways to Handle [blank]

4) Top 3 Benefits of [blank]

5) Top 5 Reasons to [blank]

6) The Worst Ever [blank] and How to Avoid Them

7) 5 Tips for Finding the Best [blank] for You

8 ) How to Fix a [blank]

9) Top 3 Uses for a [blank]

10) Basic [blank] Skills You Need to Know

11) All You Need to Know About [blank]

12) Why [blank] is Better Than [blank]

13) How to Manage [blank] for Better Results

14) How to be Better at [blank] Than Your Friends

15) Why You Need [blank] in Your Life

16) How to Have a Worry Free [blank]

17) Top 5 Ways to Get Rid of [blank]

18) 5 [blank] to Help You [blank]

19) Easy Ways to Improve Your [blank]

20) The Best Ways to Get [blank] Fast

Mix these up and use them as you like to kick start your blogging and article writing.
If you have enough ideas for your website copywriting but no time to write them down then contact our website copywriters on 0114 2580393 or email us at talktous@pureinkcreative.com.

Companies enlist the services of a website copywriter for a number of different reasons including…

• To put persuasive words to their business ideas
• To create copy which follows certain criteria and guidelines
• To help with search engine optimisation
• To create copy that they don’t have the time to write themselves.

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Just thinking up an idea for a blog post or article can take a while. Even as full time website copywriters we find that choosing the angle for a blog or article is by far the hardest and most time consuming part of the website copywriting process. Whether you prefer short and fun blog posts or longer and more informative articles, these ideas below should help you kick off your next website copywriting session… (more…)

It might sound shallow but most of us would agree that giving and receiving gifts is one of the best things about birthdays, Christmas, anniversaries and other special occasions. Many people choose to shop online to buy gifts so if you run a gift website then you need to capture the excitement and fun that giving and receiving gifts brings with some clever website copywriting. The perfect place to really show off your business’s brand and inject some fun and passion into your website copywriting is on your ‘About Us’ page. Below are some top ideas you can try out to make your website’s About Us page appealing to your visitors and in turn persuade them that your company is the right one for them to buy from. (more…)

If you’re the owner of a gift company and you don’t have a blog then you’re missing a marketing opportunity. Writing regular blog posts is a great way to help your website achieve a good position in the search engines and encourage visitors to buy your products. If you already have a blog but you don’t update it regularly and you struggle with website copywriting then you are wasting a great resource. Check out our pointers for a successful blog… (more…)

articles” width=”297″ height=”186″ />Article writing is something that many businesses know they should be doing yet it always seems to be lurking at the bottom of the priority list. There are a number of reasons why this happens…

• Businesses struggle to find topics for articles
• Website copywriting isn’t the forte of the business owner
• Businesses don’t see immediate value from the time invested

If you can relate to the above then you know that you need to do something to rectify the situation.

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The competition is fierce when it comes to gift websites. There are so many businesses which offer similar products that as a business owner you need to do all you can to make your website stand out from all others. It’s not only well written product descriptions that will help you achieve this but well written articles too. If you struggle when it comes to website copywriting and you feel that you’re missing the mark then check out our top website copywriting tips for creating excellent articles that your visitors and the search engines will love… (more…)

Writing Great Headlines

Headlines are what your website visitors will read first so it’s vital that they make an impact. Headlines are also important for search engine optimisation purposes as including your main keyword in your headline can make your article, blog post or webpage easier to find by the search engines. Although it’s tempting to be clever with your headlines, leave the puns to the journalists at The Sun and instead be super clear in your headline about what the website copywriting on the page is about. Top things to remember are…

• Include a keyword
• Go for ‘top tips’ or ‘how to’ guides
• Don’t be obscure – include what the website copywriting on the page is about
• Write the headline last so you know you’ve captured the content in one line

If you need some inspiration check out the 100 Greatest Headlines Ever Written or for more information on any aspect of website copywriting give us a call!