Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

When you’re planning a website revamp and you put a list together of the resources you need for it to be a success – don’t overlook the importance of hiring a website copywriter.

Time + experience = outstanding copy

If you’re contemplating whether or not someone in-house can create the copy for you to save some money then you need to consider the amount of time required to produce first class copy. Creating compelling copy to the standard required to make your marketing campaign a success is not easy. Many marketing attempts fail and cost businesses a lot of money and one of the reasons why is that companies use inexperienced people to create their marketing copy. (more…)

Companies enlist the services of a website copywriter for a number of different reasons including…

• To put persuasive words to their business ideas
• To create copy which follows certain criteria and guidelines
• To help with search engine optimisation
• To create copy that they don’t have the time to write themselves.

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Just thinking up an idea for a blog post or article can take a while. Even as full time website copywriters we find that choosing the angle for a blog or article is by far the hardest and most time consuming part of the website copywriting process. Whether you prefer short and fun blog posts or longer and more informative articles, these ideas below should help you kick off your next website copywriting session… (more…)

Product descriptions for gift websites can be tricky to write. On many gift websites there is very little room available for text which means you have to draw in all your website copywriting skills (and a few tricks you may have learnt from Twitter) to create compelling copy in as few words as possible.

We have worked on a number of gift websites in the past and have put together these top tips to help you create the most effective product descriptions for your website. (more…)

If you spent 2009 wondering why your competitors were managing to achieve higher profits than you then the New Year is the time to shake up your marketing plan. Online marketing is one of the most cost effective ways to market your products and services and if you’re not getting involved then you’re sure to lose out.

Website copywriting forms a major part of any successful online marketing plan as you need to be able to find the right words to hook people in. If your current website isn’t generating much interest for your business then it’s time you took a look at the content. Is your website well optimised for relevant keywords? Have you conveyed the true essence of what you can offer? Does the personality of your company shine through in the copy? If you can’t answer yes to all three then you need to enlist the help of a website copywriter.

A website copywriter will be able to transform your online content to make it work for the search engines and encourage browsing visitors to make an enquiry or purchase from you. Professional website copywriters have the skill to be able to capture the essence of a business and make your company attractive to potential customers.

Don’t spend another year trailing behind your competitors, talk to a website copywriter to see how you can work together to make 2010 a prosperous year.

You know how it is – you open the menu in a new restaurant and are bombarded with hundreds of different options. There’s every starter, main, side and desert dish that’s ever been cooked and all of them come with a complicated explanation. It takes ages to decide on a choice and when you finally order, you worry about whether you’ve made the right decision. The same scenario could be applied to filling in a survey, buying a coffee, going to the supermarket or choosing a holiday. Having too much choice can lead people to become anxious, confused or panicked and as a result they make no choice at all because it’s simply too difficult to make a decision.

The same is true if you sell products or a service online – too much choice can result in your customers making no choice at all and clicking away from your website without spending a penny. So how can you make sure you’re not bombarding your customers with too much information, especially if you sell a lot of products? Check out the top tips below…

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1.       Tell the world about your team

If you have an outdated and flat Company History or About Us page then one way to liven this section of your website up is to introduce your staff. Ask each member of your team to complete a fun interview and take a picture of them doing their job, then upload these to your website. Now your customers will be able to see exactly who they’re dealing with and it’s a great opportunity to show the world your company is human and full of passionate and dedicated people.

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When was the last time you heard a good story? It could be a funny anecdote that your friend told you or maybe some ludicrous gossip at work which had you hooked – either way, anything which gets you interested usually gets passed on. This is how viral marketing works. Someone creates a funny image or a thought provoking story and within minutes it is spread from person to person across the web. Imagine if you could have the same effect with your product or service – that’s a lot of extra people you could reach. The aim of effective website copywriting is to tell a story which inspires people to buy your product or sign up for your service. Even if what you’re selling is sold by other people across the internet and even if they sell it for a lower price – website copywriting can improve your sales no matter what you sell. So what’s the magic formula to make any product or service fly off the shelves? Simply write about it in such a way that people have to buy it from you.

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In the midst of a recession companies have to look for clever ways to market and sell their products and services. The more traditional methods of marketing such as advertising in newspapers and magazines are fast becoming replaced by digital marketing and for very good reasons. Not only can online marketing reach a wider audience but it’s a far more cost effective way to deliver company news and promotions. What lies at the heart of effective online marketing is professional website copywriting. A professional website copywriter can ensure your online marketing provides a good return on investment. Check out the handy tips below to help you market resourcefully during the recession…

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One of the easiest ways to let your visitors know you’re interested in them and have the right solution for their needs is to eliminate the word ‘me’ and use the word ‘you’ in your website copywriting. There is one page on your website where you should indulge yourself in a little self promotion though and tell your visitors all about yourself and your business. The ‘About Us’ page on your website is the perfect opportunity to show your personality and let your visitors get to know who you are. (more…)