Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

When it comes to covering a breaking news story, no reporter starts typing up their news without gathering information on the five Ws – Who, What, Where, Why and When. This formula means that reporters can make sure they have every fact needed to write up a sensational (or at least very accurate) story. When it comes to creating website content the same principles can be covered, especially if you want to keep your website short and to the point (which is of course the idea in website copywriting). The next time you’re creating new website content for a blog, homepage, article or any other online content use the five Ws as a checklist. (more…)

When you start a new business, defining your brand can end up being a permanent fixture on your ‘to do list’. With competition online being so high, you have to make sure that you’re certain what your brand is before you start your marketing campaign. This will save you time and a lot of money further down the line. (more…)