Professional online copywriting is an affordable and effective way to dramatically increase your website sales and enquiries.

Clear

The expert web content writers at Pure Ink Creative can write clear and concise copy for your website. This relevant and targeted copy will speak directly to your visitors and compel them to take the action you want. By not wasting a word on irrelevant information, your website will attract more sales and enquiries because your visitors will actually read your content and find out why they should use your company. 

Targeted

Targeted web content is aimed directly at your website visitors. It speaks to them, it understands their needs and it gives them a solution to their problem by using your service or buying your products online.

 Optimised

The web content writers at Pure Ink Creative will write your copy so it is optimised for the search engines. We can source targeted and effective keywords for you and write these naturally into the copy. By infiltrating your website with relevant keywords the search engines will know what your website is about and rank it highly for searches relevant to your business.

Contact Pure Ink Creative now and let us transform your website so you can enjoy an increase in enquiries and sales.

If you run a business then no matter what it is or where you trade from, you have a fight on your hands. Running a business is tough at the best of times but when you’re trying to market, sell and provide products or services with a super tight budget, then giving up can feel like the only logical thing to do. In most cases giving up isn’t easy though as determination and hard work come naturally to business owners and are the core reason for the success of any business. So in a recession you simply have to work harder to ride it out and in some cases your business could even grow.

Cutting costs is usually the first thing business owners opt for and everything from jobs and bonuses to marketing and sales budgets can end up being slashed. Is this the right thing to do though? To answer this, think about your own business – could it survive without the creative input and hard work of your team? Will people know about your business if you didn’t advertise? Can you still get sales if you’re not actively selling anything? Will you still be able to offer your customers the service they expect if you make cuts?

Before you tackle any of these questions you need to make sure that you keep things in perspective and remember that people still do business in a recession and it doesn’t automatically signify a decline in your sales or an end to your business. One way to reshape your business so it is better equipped to handle the recession is to look at the three core elements of the business – management, employees and customers. Even if you run a very small business you will still have management and employees (even if you are the person who fills both these roles) and you will have customers.

As a manager, your role is to get the business through the recession and out the other side without too many scars. Depending on your business you may need to redefine your goals and targets. In good times your business may have brought in £10,000 a month, in a recession it’s unlikely to match this so consider setting more realistic targets and make sure you continually monitor these. Money management is one of the most important roles you will have as a manager of a small business. If you’re owed thousands of pounds in overdue invoices then you need to take a firmer stance on getting the money which is owed to you. Not all businesses will last the recession so if a company is overdue paying you a chunk of money then make sure you get the cash back as you never know when they may not have it anymore. A steady cash flow into the business will ensure you can pay your staff, suppliers and other overheads without being caught short.

If you manage a team of employees then you may have noticed that morale and faith in the company may be slipping as rumours circulate about layoffs and the business underperforming. Keeping your team informed about everything is one way to ensure morale doesn’t drop and that you can take on the recession as a team rather than having individuals give up. If you do get to the stage where you have to let people go then think very carefully about how you do this. Make sure you let the right people go as firing a committed and productive worker will only lead to more problems in work flow and morale.

The most important thing to remember when running a business is that the business wouldn’t exist without customers. Whether you’re a multinational corporation or run a company from your spare bedroom, your business is only a business if people buy from you. Treat your customers well and they will stick with you and refer you more business. If you confuse, cheat or disrespect your customers then your business will be over.

If you’re ready to take on the recession with some affordable and effective marketing strategies then contact the content writers”>web content writers at Pure Ink Creative for advice on how to make the most of your online business with successful website copywriting and online marketing.

How well do you know the people who buy from you? If you run a small business selling a service then you may know every single one of your clients by name but that doesn’t mean that you know them. A key area of marketing is defining who would benefit from using your product or service. Many businesses target their products at the people who they believe are most likely to buy them. This is not the most reliable strategy though and is a marketing tactic based on ‘hoping for the best’. The successful way to make sales is to know that your product will improve your customer’s life because it’s developed to suit the specific target audience and demographics that the customer is from. So how do find out who will benefit from buying your product or service?

Think small

Unless you have the marketing budget of a multinational company it’s unlikely you’ll be able to get your message out by flooding the media with TV adverts, billboards, exhibitions and advertising in magazines. Many small businesses have a tiny marketing budget and choosing what to spend this money on is key to reaching your target audience. You can’t be everything to all people so sharpen your focus on what you sell and who you sell it to. To find out who will benefit from buying your service or product you need to think about who your current and past customers are and why they chose to buy from you. Sometimes this is easy, for example, if you sell a lawnmower that can cut huge gardens in minutes then your customers will all have large gardens and not small lawns or yards. People who have large gardens tend to live in large houses, often with their families; it’s likely that they live in the suburbs or small towns and villages. Once you jot down your assumptions check over your customer database and see if you’re correct. Add to your list any other patterns you discover about your customers and you then have a clear idea of who your target audience is.

Why you?

Unless you sell a totally unique product that can’t be bought anywhere else you will find that you have many competitors also marketing to your target audience. It’s important to remember then that your target audience is made up of real people who can choose to spend their money with your business or someone else’s business. People are individuals so each of your customers will have bought your product or service from you for different reasons. Often customers give testimonials or will tell you without being asked why they chose your company. Sometimes, the easiest way to find out why people bought from you instead of your competitors is to ask them. Take half an hour out to call your customers and ask them how their product is working out for them, take on board what they say and then ask them why they decided on your company. It could be down to price, the quality of your products or service, your location, how friendly your staff were or a special offer you had on at the time. Their answers will help you to further define what your customers look for when they make a purchase. If nine out of ten customers chose you because your staff were friendly and honest then you know these are traits which your target audience value and you can build this into your marketing plan.

What next?

Now you know who your customers are and why they buy from you, you can then start to develop your product or service so what you offer can meet the needs of your target audience. Once you know who your audience are you can start to tailor your marketing to them. A good place to start is with your website as this is often the least expensive of all your advertising to tweak and change. Ask content writers”>web content writers to rewrite your website copy so it is targeted at your newly defined audience and appeals to them. Good website copywriting can grab your visitors’ attention and actually sell your product or service for you so can concentrate on other areas of your business, knowing that your website is bringing sales in.

By focusing your business resources on a highly specific target audience you can start to carve out a niche in the market which your business can actually serve far better than much larger companies. For more information on website copywriting contact Pure Ink Creative today.