Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

Professional online copywriting is an affordable and effective way to dramatically increase your website sales and enquiries.

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If you run a business then no matter what it is or where you trade from, you have a fight on your hands. Running a business is tough at the best of times but when you’re trying to market, sell and provide products or services with a super tight budget, then giving up can feel like the only logical thing to do. In most cases giving up isn’t easy though as determination and hard work come naturally to business owners and are the core reason for the success of any business. So in a recession you simply have to work harder to ride it out and in some cases your business could even grow. (more…)

How well do you know the people who buy from you? If you run a small business selling a service then you may know every single one of your clients by name but that doesn’t mean that you know them. A key area of marketing is defining who would benefit from using your product or service. Many businesses target their products at the people who they believe are most likely to buy them. This is not the most reliable strategy though and is a marketing tactic based on ‘hoping for the best’. The successful way to make sales is to know that your product will improve your customer’s life because it’s developed to suit the specific target audience and demographics that the customer is from. So how do find out who will benefit from buying your product or service? (more…)

What Is Good Web Content?

OK, so you’ve had a go at content writing for your website but things don’t seem to be happening yet. If you have plenty of visitors but not many conversions then it’s time to ask yourself – is your web content any good?

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