Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

1. Check news websites to see if what you’re writing about has been featured in any news stories recently use this as an angle.
2. Think about the time of year and see if you can link your post to a special event or day.
3. Take a question you are asked regularly and answer it fully in a blog post.
4. Alternatively, ask the people who read your blog what they would like to know about your area of expertise and then answer it in a blog post.
5. Go behind the scenes and interview key members of staff to give people an insight into your company.
6. Give your readers a poll or survey to complete and then analyse the results in your next post.
7. See what people are tweeting about and see if you can use this as an angle for a blog post.
8. Blog about the websites you find interesting and highlight what you like about them.
9. Ask your clients about their experience of using your company and blog about their responses.
10. Check the comments on your blog (and other blogs) and see if there are any themes that appear which you could base a blog on.

Try out some of these ideas for your next blog post or get in touch and let our website copywriters create the posts for you.

If you run an SEO agency or a design company, do you currently offer copywriting as part of your service? Do you get frustrated waiting for clients to write their own copy? Do you feel that your clients’ copy lets down your great website design? (more…)

Choosing to have professionally written content on your website is a massive step towards your business being successful online. But if you’ve never used a copywriter’s services before where do you start to find the right one? There’s load of us out there! Before you part with any money find out if the copywriter you’re talking to specialises in creating online copy. Many copywriters will say that they can certainly help you out and at this point ask them these questions…

• How will the content make my website more visible in the search engines?
• Why will visitors to my website read the content?
• Why will the content encourage more visitors buy from me?
• You’ve done this before, right?
• Can you create a sample for me?

Not all copywriting is the same so make sure you choose online copywriting specialists to create your website content.

Whether your business consists of yourself or hundreds of team members you will still have a brand. If you’re a sole trader then your brand is likely to be very similar to your own personality, if you’re part of a massive company then your brand will reflect the ethos of that company (the company’s personality if you like). (more…)

If you’ve just forked out the cash to have a slick new brochure designed and written then you might think twice about paying more money to have your website professionally written as well. Why not just use the brochure copy on your website and save a few pounds? If you find that you’re asking yourself this very question then stop right there – recycling brochure copy for your website prevents your website content from doing its job. Why? Find out below… (more…)

A recent survey revealed that over 70% of people are shopping for Christmas presents online this year so if you run an e-commerce website then now is the time to make more money. But how can you make sure that people who visit your website actually buy from you?  Simple, use persuasive online copywriting to tempt them by ensuring that by the time they’ve read the product’s description they are in love with the product and will add an extra gift to their basket for themselves too.

Photographs will only get you so far, so give your customers what they want and tell them about how great your products are and why they are the perfect gifts for their friends and family.

Need help? Contact us at talktous@pureinkcreative.com for more information about online copywriting for product descriptions. Christmas day is just two weeks away so what are you waiting for?

Your customers could take their business to one of your competitors for a number of reasons – your competitors could be cheaper, they could have a wider range of products, they could be nearer to them or maybe they have a friendlier customer service team. Building customer loyalty is one of the most difficult aspects of running a business. If you take the time to invest in the relationships you have with your customers then you will be able to slash your marketing costs and you’ll make more money from existing customers. So how can you make sure your customers stick with you? Using online copywriting to strengthen your customers’ loyalty to your business is a cost effective way to keep them coming back for more…

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There’s no escaping it, the credit crunch is well and truly upon us and with a recession being announced and people losing jobs, now is the time to take action. It may be tempting to try to reduce your marketing and sales budget but that won’t necessarily help you to survive the recession.

So what’s the solution? You need to be clever with your marketing plan. If you have a company website then this is a very good place to start. Your website should be generating leads and enquiries from potential customers and if yours isn’t, then you need to make a change and quick… (more…)

What not to do with your online copywriting

1. Too many keywords

Don’t make your keywords too obvious. If you’re optimising a page on your website for a particular keyword then don’t overload the copy with it. Your main focus should be creating relevant and engaging content and your target keyword should feature naturally within the text.

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2009 is going to be a frightening year for many businesses. There’s still endless talk of the credit crunch and the recession and it seems to be getting worse as more businesses fold every day.  Your business doesn’t have to be one of them though. A recession can be a time for your business to grow and outshine your competitors. Think about it. People panic in a recession, just look at the mammoth pre-Christmas sales where high street shops tried to force sales up by dropping prices. Now is not the time to panic though – it’s the time for some clever marketing.

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