Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

The branding on your website is just as important as the branding in your offline brochures and other marketing literature. Why then do so many websites let huge logos, images and poorly written copy do the talking for them online? Including well written content on your website is vital for the search engines to recognise your website and for your visitors to have plenty to read when they arrive. Your website is also a key place to show your potential customers who you are as a company and express your vision and company ethos. The website copywriting on your site is how your visitors will size up your company and decide if you’re trustworthy and worth doing business with. (more…)

It’s the start of a new week and there’s lots of website copywriting to complete at Pure Ink Creative. We’ve got some really great contracts in at the moment and we’re writing about everything from curtains and designer handbags to lavish properties in Italy and super cool pet products.

Each project requires a different approach and tone of voice which is where professional website copywriting really comes into its own. The tone of voice that the copy assumes has to be spot on in order for the message to appeal to the target audience and be effective. So what’s the key to achieving a successful tone of voice in your website copywriting? Below are some key questions that you need to ask yourself before putting your hands near your laptop…

-          What is my company brand?

-          What makes me different to my competitors?

-          Who am I trying to sell to?

-          What are the characteristics of a potential customer?

Asking yourself these questions will help your brand become clear which will result in a definite tone of voice for your website copywriting so you can ensure that you are doing everything you can within your website content to attract your target customers.

Whether your business consists of yourself or hundreds of team members you will still have a brand. If you’re a sole trader then your brand is likely to be very similar to your own personality, if you’re part of a massive company then your brand will reflect the ethos of that company (the company’s personality if you like). (more…)

First impressions count and this is certainly true with your website visitors. Your homepage is the most important page on your website as it’s where most of your visitors will enter your site and see what you have to offer for the first time. If the copy on your homepage doesn’t appeal to your visitors or give them the information they need then it’s unlikely they’ll stick around. So how can you get the copy on your homepage right? All you need to do is show your visitors what you can do for them and where they should go next on your website. (more…)

Your staff are vital to the success of your company - they are the face of your business and the first point of contact your customers have with you. Your website copy probably contains general phrases relating to the quality of your customer service team or other members of staff. There’s nothing wrong with this at all, in fact it’s a great idea to let your visitors know how good the staff at your company are. The problem occurs in the way this information is usually conveyed.

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