articles” width=”297″ height=”186″ />Article writing is something that many businesses know they should be doing yet it always seems to be lurking at the bottom of the priority list. There are a number of reasons why this happens…

• Businesses struggle to find topics for articles
• Website copywriting isn’t the forte of the business owner
• Businesses don’t see immediate value from the time invested

If you can relate to the above then you know that you need to do something to rectify the situation.

The importance of article writing

Your website should be a key sales tool for your business and articles are a great way to optimise your website for the search engines. Search engines love fresh content and by continually adding new content to your website, the search engines will keep coming back for more and over time you should see your website’s position in the search engines increase. Creating articles is also a good way to let your visitors know what the business is doing and shows that you know exactly what’s going on in your industry sector.

If you feel that your website copywriting skills let you down when it comes to writing articles then check out our top 5 tips below…

1)      Keep your paragraphs short

Waffling sentences and insanely long paragraphs are a big no-no in website copywriting. Your website visitors want to read something concise and structured. If you’re taking too long to get to the point or your copy has an unnatural flow then your visitors will not bother to read on. Plan out the key points that you want to make and structure them into manageable paragraphs that are easy to digest.

2)      Use subheadings

Break your article up by using subheadings. Effective website copywriting is all about grabbing the reader’s attention and making them follow your article from start to finish. Breaking your article up with subheadings will let your visitors know what’s coming next and give them a further reason to keep reading.

3)      Use bullet points

Bullet points or numbers are effective in website copywriting as concise points are far easier to take in. You will find that your visitors will remember the points you’re making far better than if they were hidden in a long paragraph.

4)      Create an attention grabbing headline

You need your article to stand out above your competitors if you are syndicating your articles and a great headline is the key to hooking your visitors in. This same tactic applies when you create articles for your website too as you’ll need to draw your visitors in to your article section. Effective headlines are all about tapping into the minds of your potential customers. Your headlines should show that you know what your visitors’ desires, concerns, hopes and needs are so your visitors are compelled to read your article.

5)      Tell your visitors what to do next

A common mistake in website copywriting is not telling your visitors what to do next. Always make sure you tell your visitors at the end of the article who to contact for more information, how to make an enquiry or how they can make a purchase.

Writing articles doesn’t need to be a chore as with some simple website copywriting tips you can create interesting and well written articles for your website. If you don’t have the time to dedicate to effective article writing then give the website copywriters at Pure Ink Creative a call on 0114 2580393 or email talktous@pureinkcreative.com.

The competition is fierce when it comes to gift websites. There are so many businesses which offer similar products that as a business owner you need to do all you can to make your website stand out from all others. It’s not only well written product descriptions that will help you achieve this but well written articles too. If you struggle when it comes to website copywriting and you feel that you’re missing the mark then check out our top website copywriting tips for creating excellent articles that your visitors and the search engines will love…

Make your copy search engine friendly

You should have a list of effective keywords that you are optimising your website for and you need to make sure that you include these in your articles. Adding optimised articles to your website on a regular basis will help towards getting your site above your competitors in the search engines. The key to effective website copywriting is to ensure that your keywords are well placed throughout the article so that the copy flows naturally and ideally you should include them in the article headings too.

Add links to your products

If you’re not including links to your gifts within your articles then you’re missing a trick as these will also help towards the optimisation of your website and encourage sales. If your article is about how to buy the best 60^th birthday present for example then as well as giving general tips and advice, you should also be adding example gifts into your website copywriting which your visitors could consider purchasing. This will help with internal links to your website and can also persuade visitors to make a purchase.   

Make the most out of events

If you own a gift website and you’re not capitalising on events such as Valentine’s Day or Mother’s Day then you need to up your website copywriting game. There is a huge amount of scope for articles in this industry and you can create a number of interesting articles about these events along the lines of ‘Top Tips for Mother’s Day Gifts’ or ‘The Most Romantic Gifts to buy Your Valentine’ and so on, each one of these gives you the opportunity to advertise your gifts throughout your website copywriting. You could also celebrate the more weird and wonderful days such as national ‘Talk Like a Pirate Day’ as these will separate you from your competitors and can create highly amusing and interesting articles.

Effective website copywriting is essential for your website to compete in this industry. If you struggle to set aside the time to create your articles or you struggle with website copywriting then contact the team at Pure Ink Creative. We have a team of expert website copywriters who specialise in creating successful articles for the gift industry and would love to help your website succeed.

Using articles to increase your website content is an effective way to generate free and targeted traffic to your website which in turn will increase your sales.

If you don’t have the time or experience to write articles, then get the professionals in. Adding unique articles to your website will help engage your visitors and improve your position in the search engines. This gives you the time to concentrate on what you do best – running your business.   

The Benefits of Articles

1) Generate traffic to your website.By submitting your articles to online resource sites and article directories, you can bring in plenty of new visitors to your website. This only takes a few moments and your article usually stays on the sites until you remove it so you can be guaranteed new traffic for years.

2) Build trust with your customers.Many people can be wary of trusting companies on the internet. One way to ease these fears can be by establishing yourself as an expert in your field. Articles related to your industry will prove to your clients that you know what you’re talking about and can be trusted. By distributing articles you are also distributing your business name around the internet which means you will build up a strong brand and reputation for your company.

3) Help your link campaign.Many search engines base the importance of a website on the number of links that point to it. By distributing articles which contain your URL, you will naturally increase the number of links back to your website which will not only boost your search engine position, but also means more visitors to your site.

4) Cover all your keywords.Articles are a great way to make sure all your keywords are covered in your website content without disrupting the natural flow of the copy. If you write keyword rich articles, then you have a good chance of reaching a high position for your targeted keywords.  

5) Cost effective marketing strategy.Article marketing is an inexpensive way to effectively market and promote your website. Once the article is yours, you can use it time and time again as content on blogs and newsletters as well as distributing to directories. It is a far more cost effective way to optimise your website than paying for often untargeted traffic through Google Adwords.

6) Helps to sell products or services.Most visitors will want to know as much information as possible about your products or services before they purchase from you and articles are a great way to tell them. Articles can answer any queries a customer might have about your business and this will increase the chance of them purchasing from you.

7) Keep visitors on your site for longer.By making your website a source of valuable information, people will not only link to it, but they will also visit your site more often to check for new articles and stay on your site for longer to read them. All of this increases the likelihood of them using your service and telling their friends.  

Why Should You Outsource Your Article Writing? 

1) Don’t waste your time sweating over words when you can get an expert to write for you, giving you the time to focus on other important areas of your business. 

2) Outsourcing article writing will generate new ideas which you may not have considered before. It’s easy to get caught up in the day-day aspects of running a business and often it takes a fresh pair of eyes to see some original ideas. 

3) Save money in your marketing budget by outsourcing individual tasks rather than appointing a full time staff writer.  

4) You and your staff may be so busy working on different areas of the business that it could take you a while to develop the idea for the article and write it. We can write the articles for you and have them back to you for you to publish in a very short space of time. 

Contact talktous@pureinkcreative.com or call 077534764490 for your articles and make sure you don’t miss out on this effective marketing tool. Visit http://www.pureinkcreative.com/ for more copywriting tips.