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Strictly Come Dancing Choreographers Release Superstar Salsa Fitness DVD Boxset

Strictly Come Dancing choreographers and three times World Salsa Champions Chris Marques and Jaci Spencer have released their Superstar Salsa DVD boxset to help people learn to Salsa dance like the stars on Strictly and improve their fitness in the process.

Chris and Jaci have been key choreographers and coaches on the popular BBC One show since the show’s third series and the boxset is designed to introduce people to the world of Salsa in their own living room by offering step by step tuition. The Superstar Salsa boxset comprises of a tutorial DVD which features 6 Salsa dance lessons, a complementing CD of Latin music and a performance by Chris, Jaci and their dance company Cuban Groove at the prestigious Cafe de Paris. The boxset costs just £19.99 and is released on 1^st December at Amazon.co.uk, before hitting the shelves on the high street in January, so Strictly Come Dancing fans and fans of Salsa can learn how to Salsa over the festive season and beyond. Superstar Salsa is designed to help people of all ages and fitness levels tone up and lose weight the fun way through dance, making it the ideal Christmas present to help people stick to their New Year’s resolutions.

Chris and Jaci decided to release Superstar Salsa to give people who want to learn to dance the same expert tuition the celebrities on Strictly Come Dancing receive. As the DVD is aimed at all levels of fitness and skill, the tuition caters for absolute beginners with fun and straightforward dance routines and builds up to provide a complete course on learning to Salsa like a star. Superstar Salsa is comprehensive enough so that even advanced dancers will find the routines fun and informative.

Chris Marques says, “We chose to create the Superstar Salsa DVD to give people a fun way to learn to dance and become more toned and coordinated in the process. As we work with the stars of Strictly Come Dancing we’ve seen what a positive impact dance can have on people’s lives so we wanted to give everyone access to the same expert tuition the celebrities receive. We are very proud of Superstar Salsa and know that it will help people to shape up and have fun learning to dance.”

As well as choreographing and coaching the stars of Strictly Come Dancing, Chris and Jaci are also three times World Salsa Champions and the first non Cuban dancers to star at the Cabaret Tropicana in Havana, Cuba. The duo regularly tour nationally and internationally with their dance company Cuban Groove as well as touring with other celebrity dancers such as Anton Du Beke and Erin Boag, making them one of the UK’s most prolific dance duos.

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The most common way to form an adverb is to add the letters ‘-ly’ to the adjective to add information to a verb, an adjective or an adverb. Adverbs are generally used to add description and in the world of online copywriting there is no time for long descriptions as your visitors will soon lose interest if your website is overloaded with unnecessary words.

Although the odd well placed adverb here and there can be a good thing, if you stuff your website copy with them then the point will be very hard to find. Read through your website and for every quickly, expertly, honestly, carefully, lovingly, rapidly etc. think if there’s a better way to write the sentence which removes the description and gets right to the point.

If this doesn’t convince you of the dangers of too many adverbs then take note from bestselling author Stephen King in his book ‘On Writing’…

“With adverbs, the writer usually tells us he or she is afraid he/she isn’t expressing himself/herself clearly, that he or she is not getting the point or the picture across…I believe the road to hell is paved with adverbs…”

Swap the following words the next time you’re website copywriting…

Inevitable – Certain

Definitely – Sure

Potential – Promise

Opportunity – Chance

Equivalent – Equal

Situation – State

 For every long word there is a shorter, snappier option and all you need is a thesaurus to tighten up your website copywriting so your visitors read every word.

Website copywriting forms a major part of any successful online marketing plan as you need to be able to find the right words to hook people in. If your current website isn’t generating much interest for your business then it’s time you took a look at the content. Is your website well optimised for relevant keywords? Have you conveyed the true essence of what you can offer? Does the personality of your company shine through in the copy? If you can’t answer yes to all three then you need to enlist the help of a website copywriter.

A website copywriter will be able to transform your online content to make it work for the search engines and encourage browsing visitors to make an enquiry or purchase from you. Professional website copywriters have the skill to be able to capture the essence of a business and make your company attractive to potential customers.

Don’t spend another year trailing behind your competitors, talk to a website copywriter to see how you can work together to make 2010 a prosperous year.

Imagine then how your clients feel if you a try a similar tactic with them? Email subject lines are the prime place for making false promises (check your junk folder and you’ll see what I mean) in a desperate attempt to get potential customers to open their emails. Instead of promising 85% off or claiming your product will make someone a millionaire, just tell the truth and keep things simple. It sounds scary but if you have a great product or service then you won’t need gimmicks or false promises to sell it.

• How will the content make my website more visible in the search engines?
• Why will visitors to my website read the content?
• Why will the content encourage more visitors buy from me?
• You’ve done this before, right?
• Can you create a sample for me?

Not all copywriting is the same so make sure you choose online copywriting specialists to create your website content.

When it comes to online copywriting then, why so often does the brand go out of the window? If you’ve invested in building your business up to be caring, friendly and family orientated, then don’t have corporate speak on your website in the form of jargon, mission statements and anything involving ‘blue sky thinking’. The online copywriting you feature on your website should be down to earth, chatty and it should address every visitor to your website as the individuals they are. If your brand is very corporate and polished then save the gimmicks for your blog as otherwise your online copywriting will undermine your corporate image.

Make sure your online copywriting is as true to your brand as every piece of marketing you create. Try for yourself…Think back to the last few recent phone calls you had with new clients and jot down how you spoke to them and what you said – where you very formal or friendly? Did your client make you laugh? Did you discuss anything other than business? Next, take a look at all your other marketing including leaflets, email newsletters, radio or TV adverts, receipts, letterheads, business cards and so on. Does the design and written content of these match the tone of voice, style and message in your online copywriting? If cracks are showing then it’s time to give your website content an overhaul and start to show your business personality through your website.

Need a hand? Then contact our website copywriters today and we’ll help you hit the mark every time with your online copywriting.