Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

Product descriptions can be a bit of a pain to create. If you run a gift website then you’ll probably have hundreds of them to write every month which will take up loads of your time and be a really pesky job. If you’re reading this and thinking…

a) “What product descriptions? I just pop a photo up.”

b) “Why write my own when I can copy and paste those from the distributors or manufactures?”

…then it’s time for some home truths. (more…)

Product descriptions for gift websites can be tricky to write. On many gift websites there is very little room available for text which means you have to draw in all your website copywriting skills (and a few tricks you may have learnt from Twitter) to create compelling copy in as few words as possible.

We have worked on a number of gift websites in the past and have put together these top tips to help you create the most effective product descriptions for your website. (more…)

When it comes to covering a breaking news story, no reporter starts typing up their news without gathering information on the five Ws – Who, What, Where, Why and When. This formula means that reporters can make sure they have every fact needed to write up a sensational (or at least very accurate) story. When it comes to creating website content the same principles can be covered, especially if you want to keep your website short and to the point (which is of course the idea in website copywriting). The next time you’re creating new website content for a blog, homepage, article or any other online content use the five Ws as a checklist. (more…)

Spring is a new beginning so it’s a great opportunity to finally schedule in time to do all those jobs which have been left untouched. Your website is no exception, all you need to do is put aside an hour or two to update your website content with the guide below…

• Remove any irrelevant website copy

If you no longer sell a product or offer a service which is covered on your website then this copy needs to be removed. Refine the content on your website so it only features exactly what you offer. (more…)

Even if you’ve not read the books or seen the films you’ve probably heard of the Twilight Saga, the modern take on a vampire love story. Girls aged from 8 to 18 (plus those old enough to know better) have certainly heard of the series and are happy to pump their pocket money and Saturday job wages into buying the books, cinema tickets and the latest merchandise. While the actual content of the books may not appeal to everyone and many people agree with Stephen King’s comments that Twilight author Stephanie Meyer ‘can’t write a darn’, there could be something to learn about marketing from this phenomenally successful series.   (more…)

The branding on your website is just as important as the branding in your offline brochures and other marketing literature. Why then do so many websites let huge logos, images and poorly written copy do the talking for them online? Including well written content on your website is vital for the search engines to recognise your website and for your visitors to have plenty to read when they arrive. Your website is also a key place to show your potential customers who you are as a company and express your vision and company ethos. The website copywriting on your site is how your visitors will size up your company and decide if you’re trustworthy and worth doing business with. (more…)

Editors are renowned for being ruthless – just think of how editors are portrayed in popular culture from the manic  J. Jonah Jameson in the Spider-man comics and films to golden oldies like the manipulating genius Walter Burns (played by Cary Grant) in the film His Girl Friday. Although you don’t have to have quite as much attitude as these fictional editors when it comes to editing your own website copywriting, you do still need to be ruthless. Forget the ‘this will do’ outlook and opt instead for some brutal editing of your website copywriting with these ten top tips.

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Whether you are writing a new website or creating your hundredth blog post, sometimes a spark of inspiration will have you voluntarily chained to your desk as you’ll be desperate to write all your ideas down. Creating a masterpiece in website copywriting doesn’t mean waiting around for days for your muse to check in and drop a load of great ideas on you though. Instead, it’s a combination of getting your ideas down on paper and then using different techniques for editing and refining your work so that your website copywriting skills get better and better. Below are 5 top tips for creating better website copy. (more…)

FOR IMMEDIATE RELEASE

Strictly Come Dancing Choreographers Release Superstar Salsa Fitness DVD Boxset

Strictly Come Dancing choreographers and three times World Salsa Champions Chris Marques and Jaci Spencer have released their Superstar Salsa DVD boxset to help people learn to Salsa dance like the stars on Strictly and improve their fitness in the process. (more…)

Whether your business consists of yourself or hundreds of team members you will still have a brand. If you’re a sole trader then your brand is likely to be very similar to your own personality, if you’re part of a massive company then your brand will reflect the ethos of that company (the company’s personality if you like). (more…)