The debate about whether long or short copy works best on websites can be quite confusing if you’re writing your own website copy. It can be difficult to strike the right balance between too brief and over long copy which is why many businesses use the services of a website copywriter to help them achieve results. So what is the right length when it comes to website copy? We explore the possibilities below…
One of the easiest ways to let your visitors know you’re interested in them and have the right solution for their needs is to eliminate the word ‘me’ and use the word ‘you’ in your website copywriting. There is one page on your website where you should indulge yourself in a little self promotion though and tell your visitors all about yourself and your business. The ‘About Us’ page on your website is the perfect opportunity to show your personality and let your visitors get to know who you are. (more…)
First impressions count and this is certainly true with your website visitors. Your homepage is the most important page on your website as it’s where most of your visitors will enter your site and see what you have to offer for the first time. If the copy on your homepage doesn’t appeal to your visitors or give them the information they need then it’s unlikely they’ll stick around. So how can you get the copy on your homepage right? All you need to do is show your visitors what you can do for them and where they should go next on your website. (more…)
Have you invested money in a PPC campaign to drive traffic to your website? Are the adverts bringing you lots of visitors but few enquiries? Nine times out of ten the problem will be your landing page. This is the page on your website that the advert is directed to and if this page isn’t well written and optimised, you are wasting precious marketing money. A website copywriter can work with you to create the perfect landing pages for your PPC campaign so that you don’t waste a penny on poor conversions. (more…)
Your staff are vital to the success of your company - they are the face of your business and the first point of contact your customers have with you. Your website copy probably contains general phrases relating to the quality of your customer service team or other members of staff. There’s nothing wrong with this at all, in fact it’s a great idea to let your visitors know how good the staff at your company are. The problem occurs in the way this information is usually conveyed.
Your customers could take their business to one of your competitors for a number of reasons – your competitors could be cheaper, they could have a wider range of products, they could be nearer to them or maybe they have a friendlier customer service team. Building customer loyalty is one of the most difficult aspects of running a business. If you take the time to invest in the relationships you have with your customers then you will be able to slash your marketing costs and you’ll make more money from existing customers. So how can you make sure your customers stick with you? Using online copywriting to strengthen your customers’ loyalty to your business is a cost effective way to keep them coming back for more…
One of the most common reasons as to why businesses won’t invest in copywriting for their websites is, ‘I can’t afford it’. Although not having enough marketing budget is a fair enough reason, this remark is often given before they even ask for a quote or calculate the return on investment that copywriting could bring in. Copywriting shouldn’t be seen as an unnecessary expense as it can be the key to your success online. Having professional copy on your website can actually increase your revenue by bringing more visitors to your website and converting these visitors into paying customers. There may be other reasons as to why you’re reluctant to invest in website copywriting and below are some common examples…
Professional online copywriting is an affordable and effective way to dramatically increase your website sales and enquiries.
If you run a business then no matter what it is or where you trade from, you have a fight on your hands. Running a business is tough at the best of times but when you’re trying to market, sell and provide products or services with a super tight budget, then giving up can feel like the only logical thing to do. In most cases giving up isn’t easy though as determination and hard work come naturally to business owners and are the core reason for the success of any business. So in a recession you simply have to work harder to ride it out and in some cases your business could even grow. (more…)
How well do you know the people who buy from you? If you run a small business selling a service then you may know every single one of your clients by name but that doesn’t mean that you know them. A key area of marketing is defining who would benefit from using your product or service. Many businesses target their products at the people who they believe are most likely to buy them. This is not the most reliable strategy though and is a marketing tactic based on ‘hoping for the best’. The successful way to make sales is to know that your product will improve your customer’s life because it’s developed to suit the specific target audience and demographics that the customer is from. So how do find out who will benefit from buying your product or service? (more…)
