Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

You know how it is – you open the menu in a new restaurant and are bombarded with hundreds of different options. There’s every starter, main, side and desert dish that’s ever been cooked and all of them come with a complicated explanation. It takes ages to decide on a choice and when you finally order, you worry about whether you’ve made the right decision. The same scenario could be applied to filling in a survey, buying a coffee, going to the supermarket or choosing a holiday. Having too much choice can lead people to become anxious, confused or panicked and as a result they make no choice at all because it’s simply too difficult to make a decision.

The same is true if you sell products or a service online – too much choice can result in your customers making no choice at all and clicking away from your website without spending a penny. So how can you make sure you’re not bombarding your customers with too much information, especially if you sell a lot of products? Check out the top tips below…

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1.       Tell the world about your team

If you have an outdated and flat Company History or About Us page then one way to liven this section of your website up is to introduce your staff. Ask each member of your team to complete a fun interview and take a picture of them doing their job, then upload these to your website. Now your customers will be able to see exactly who they’re dealing with and it’s a great opportunity to show the world your company is human and full of passionate and dedicated people.

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When was the last time you heard a good story? It could be a funny anecdote that your friend told you or maybe some ludicrous gossip at work which had you hooked – either way, anything which gets you interested usually gets passed on. This is how viral marketing works. Someone creates a funny image or a thought provoking story and within minutes it is spread from person to person across the web. Imagine if you could have the same effect with your product or service – that’s a lot of extra people you could reach. The aim of effective website copywriting is to tell a story which inspires people to buy your product or sign up for your service. Even if what you’re selling is sold by other people across the internet and even if they sell it for a lower price – website copywriting can improve your sales no matter what you sell. So what’s the magic formula to make any product or service fly off the shelves? Simply write about it in such a way that people have to buy it from you.

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In the midst of a recession companies have to look for clever ways to market and sell their products and services. The more traditional methods of marketing such as advertising in newspapers and magazines are fast becoming replaced by digital marketing and for very good reasons. Not only can online marketing reach a wider audience but it’s a far more cost effective way to deliver company news and promotions. What lies at the heart of effective online marketing is professional website copywriting. A professional website copywriter can ensure your online marketing provides a good return on investment. Check out the handy tips below to help you market resourcefully during the recession…

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The debate about whether long or short copy works best on websites can be quite confusing if you’re writing your own website copy. It can be difficult to strike the right balance between too brief and over long copy which is why many businesses use the services of a website copywriter to help them achieve results. So what is the right length when it comes to website copy? We explore the possibilities below…

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One of the easiest ways to let your visitors know you’re interested in them and have the right solution for their needs is to eliminate the word ‘me’ and use the word ‘you’ in your website copywriting. There is one page on your website where you should indulge yourself in a little self promotion though and tell your visitors all about yourself and your business. The ‘About Us’ page on your website is the perfect opportunity to show your personality and let your visitors get to know who you are. (more…)