Pure Ink Creative - Specialists in Copywriting, Copyediting and Proofreading for Online Businesses

Archive for the ‘Articles’ Category

How to Make More Sales by Giving Your Customers Less Choice

Thursday, May 28th, 2009

You know how it is – you open the menu in a new restaurant and are bombarded with hundreds of different options. There’s every starter, main, side and desert dish that’s ever been cooked and all of them come with a complicated explanation. It takes ages to decide on a choice and when you finally order, you worry about whether you’ve made the right decision. The same scenario could be applied to filling in a survey, buying a coffee, going to the supermarket or choosing a holiday. Having too much choice can lead people to become anxious, confused or panicked and as a result they make no choice at all because it’s simply too difficult to make a decision.

The same is true if you sell products or a service online – too much choice can result in your customers making no choice at all and clicking away from your website without spending a penny. So how can you make sure you’re not bombarding your customers with too much information, especially if you sell a lot of products? Check out the top tips below…

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5 Ways to Add New Content to Your Website

Tuesday, May 26th, 2009

1.       Tell the world about your team

If you have an outdated and flat Company History or About Us page then one way to liven this section of your website up is to introduce your staff. Ask each member of your team to complete a fun interview and take a picture of them doing their job, then upload these to your website. Now your customers will be able to see exactly who they’re dealing with and it’s a great opportunity to show the world your company is human and full of passionate and dedicated people.

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Storytelling with Website Copywriting

Tuesday, May 26th, 2009

When was the last time you heard a good story? It could be a funny anecdote that your friend told you or maybe some ludicrous gossip at work which had you hooked – either way, anything which gets you interested usually gets passed on. This is how viral marketing works. Someone creates a funny image or a thought provoking story and within minutes it is spread from person to person across the web. Imagine if you could have the same effect with your product or service – that’s a lot of extra people you could reach. The aim of effective website copywriting is to tell a story which inspires people to buy your product or sign up for your service. Even if what you’re selling is sold by other people across the internet and even if they sell it for a lower price – website copywriting can improve your sales no matter what you sell. So what’s the magic formula to make any product or service fly off the shelves? Simply write about it in such a way that people have to buy it from you.

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Why Website Copywriting is the Most Resourceful Way to Market in a Recession

Friday, May 22nd, 2009

In the midst of a recession companies have to look for clever ways to market and sell their products and services. The more traditional methods of marketing such as advertising in newspapers and magazines are fast becoming replaced by digital marketing and for very good reasons. Not only can online marketing reach a wider audience but it’s a far more cost effective way to deliver company news and promotions. What lies at the heart of effective online marketing is professional website copywriting. A professional website copywriter can ensure your online marketing provides a good return on investment. Check out the handy tips below to help you market resourcefully during the recession…

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The Long and the Short of Website Copywriting

Friday, May 22nd, 2009

The debate about whether long or short copy works best on websites can be quite confusing if you’re writing your own website copy. It can be difficult to strike the right balance between too brief and over long copy which is why many businesses use the services of a website copywriter to help them achieve results. So what is the right length when it comes to website copy? We explore the possibilities below…

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Why an ‘About Us’ Page Should be About You

Friday, May 8th, 2009

One of the easiest ways to let your visitors know you’re interested in them and have the right solution for their needs is to eliminate the word ‘me’ and use the word ‘you’ in your website copywriting. There is one page on your website where you should indulge yourself in a little self promotion though and tell your visitors all about yourself and your business. The ‘About Us’ page on your website is the perfect opportunity to show your personality and let your visitors get to know who you are. (more…)

Reinventing Your Homepage with Website Copywriting

Friday, April 24th, 2009

First impressions count and this is certainly true with your website visitors. Your homepage is the most important page on your website as it’s where most of your visitors will enter your site and see what you have to offer for the first time. If the copy on your homepage doesn’t appeal to your visitors or give them the information they need then it’s unlikely they’ll stick around. So how can you get the copy on your homepage right? All you need to do is show your visitors what you can do for them and where they should go next on your website. (more…)

How a Website Copywriter can Make Your PPC Campaign a Success

Tuesday, April 21st, 2009

Have you invested money in a PPC campaign to drive traffic to your website? Are the adverts bringing you lots of visitors but few enquiries? Nine times out of ten the problem will be your landing page. This is the page on your website that the advert is directed to and if this page isn’t well written and optimised, you are wasting precious marketing money. A website copywriter can work with you to create the perfect landing pages for your PPC campaign so that you don’t waste a penny on poor conversions.   (more…)

Make Your Staff Stand Out With Professional Website Copywriting

Tuesday, April 21st, 2009

Your staff are vital to the success of your company - they are the face of your business and the first point of contact your customers have with you. Your website copy probably contains general phrases relating to the quality of your customer service team or other members of staff. There’s nothing wrong with this at all, in fact it’s a great idea to let your visitors know how good the staff at your company are. The problem occurs in the way this information is usually conveyed.

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How Online Copywriting Can Increase Customer Loyalty

Monday, April 20th, 2009

Your customers could take their business to one of your competitors for a number of reasons – your competitors could be cheaper, they could have a wider range of products, they could be nearer to them or maybe they have a friendlier customer service team. Building customer loyalty is one of the most difficult aspects of running a business. If you take the time to invest in the relationships you have with your customers then you will be able to slash your marketing costs and you’ll make more money from existing customers. So how can you make sure your customers stick with you? Using online copywriting to strengthen your customers’ loyalty to your business is a cost effective way to keep them coming back for more…

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