Sheffield Star
Pure Ink Creative on why small businesses should invest in website copywriting in the Sheffield Star Business supplement. Click on the images to view.
Professional House Builder
Pure Ink Creative on the benefits of businesses having optimised websites featured in Professional House Builder. Click on the images to view.
If you’re confident of your website copywriting skills but don’t have enough time to create copy then check out these five ways to speed up your website copywriting below…
1) Don’t force it
If you’re not in a creative mood or if you’re all out of ideas then it’s always going to take longer to create website copy. When the feeling’s not right for website copywriting, do something else instead as it will be a painful and drawn out process to create copy if you’re not in the right frame of mind.
As the saying goes – ‘everyone’s a critic’, which means when it comes to website copywriting your copy needs to be 
spot on. If your website copywriting has been at the receiving end of a ticked off client, colleague or superior then it can be tempting to either run away and weep or defend your copywriting even if you think your critics have a point. Instead, face your critics and learn from the experience with this simple guide to handling website copywriting criticism.
When you’re planning a website revamp and you put a list together of the resources you need for it to be a success – 
don’t overlook the importance of hiring a website copywriter.
Time + experience = outstanding copy
If you’re contemplating whether or not someone in-house can create the copy for you to save some money then you need to consider the amount of time required to produce first class copy. Creating compelling copy to the standard required to make your marketing campaign a success is not easy. Many marketing attempts fail and cost businesses a lot of money and one of the reasons why is that companies use inexperienced people to create their marketing copy. (more…)
Companies enlist the services of a website copywriter for a number of different reasons including…
Just thinking up an idea for a blog post or article can take a while. Even as full time website copywriters we find that 
choosing the angle for a blog or article is by far the hardest and most time consuming part of the website copywriting process. Whether you prefer short and fun blog posts or longer and more informative articles, these ideas below should help you kick off your next website copywriting session… (more…)
It might sound shallow but most of us would agree that giving and receiving gifts is on
e of the best things about birthdays, Christmas, anniversaries and other special occasions. Many people choose to shop online to buy gifts so if you run a gift website then you need to capture the excitement and fun that giving and receiving gifts brings with some clever website copywriting. The perfect place to really show off your business’s brand and inject some fun and passion into your website copywriting is on your ‘About Us’ page. Below are some top ideas you can try out to make your website’s About Us page appealing to your visitors and in turn persuade them that your company is the right one for them to buy from. (more…)
If you’re the owner of a gift company and you don’t have a blog then you’re missing a ma
rketing opportunity. Writing regular blog posts is a great way to help your website achieve a good position in the search engines and encourage visitors to buy your products. If you already have a blog but you don’t update it regularly and you struggle with website copywriting then you are wasting a great resource. Check out our pointers for a successful blog… (more…)
articles” width=”297″ height=”186″ />Article writing is something that many businesses know they should be doing yet it always seems to be lurking at the bottom of the priority list. There are a number of reasons why this happens…
If you can relate to the above then you know that you need to do something to rectify the situation.
The competition is fierce when it comes to gift websites. There are so many businesses which offer simil
ar products that as a business owner you need to do all you can to make your website stand out from all others. It’s not only well written product descriptions that will help you achieve this but well written articles too. If you struggle when it comes to website copywriting and you feel that you’re missing the mark then check out our top website copywriting tips for creating excellent articles that your visitors and the search engines will love… (more…)
