When you start a new business, defining your brand can end up being a permanent fixture on your ‘to do list’. With competition online being so high, you have to make sure that you’re certain what your brand is before you start your marketing campaign. This will save you time and a lot of money further down the line. (more…)
For British businesses battling the downturn, the struggle for higher search engine visibility is more important than ever. But a recent Microsoft survey revealed that small businesses in the UK are wasting £3 billion a year on websites that are virtually invisible. Pure Ink Creative (http://www.pureinkcreative.com) helps companies overhaul their online copy to push their site up the search engines and convert visitors into customers. (more…)
The inverted pyramid is the classic journalistic approach to structuring a story. Start with the most important information at the top, then layer the story all the way down to the point of your pyramid, which should be the least important piece of information. But does this style of writing work for online copywriting? (more…)
The headline maybe a little dramatic but if it has got you reading this far then you probably want to find out how. Sales copywriting and direct response copywriting can change lives – just maybe not in the £10 million Lotto win way. (more…)
Using articles to increase your website content is an effective way to generate free and targeted traffic to your website which in turn will increase your sales. (more…)
Before you start any copywriting project you need to ask yourself - why am I creating this website content? (more…)
Online copywriting refers to the text content on web sites, newsletters, articles, internet advertisements, blogs - basically any writing which appears on the internet. (more…)
Why does one website selling the same product or service attract more enquiries and generate more business than another? Compelling copywriting! (more…)
You’re sitting on your sofa and you notice a crack in the wall opposite you. It starts just below the ceiling in the corner and can be no more than an inch long but now you’ve spotted it you’ll notice that crack every time you sit down. Why? Your house is unlikely to fall down because of such a tiny crack, water won’t get in and no one else is likely to see it.
But now you know it’s there you’ll notice it every time. (more…)
Once you have your keywords, you then need to infiltrate these into your copy. It’s tempting to cram as many keywords in as possible so the text ends up looking like this… (more…)