Show You’re Genuine with Personal Emails
Emails are a great way of getting in touch with people – they are quick to write, easy to send and free. However, this ease of use can make it tempting to bombard potential customers with emails which have no relevance to them in an attempt to drum up some new business. As website copywriters we have created many emails over the years which have been designed to let potential clients know about our business. There has been one type of email above all others which has had the biggest impact in terms of response and that is a personal email.
Forget fancy graphics, uptight thirty second pitches or flash corporate photos – simply telling a company about what you do and then offering your help to them is just enough. Getting started can be tricky as you’ll be dying to click the urgent button or write in red to grab the recipients’ attention but be strong. Simply say ‘hello’, tell them who you are, what you do and how this will directly benefit them and their business then give them your contact details and say ‘goodbye’.
Give it a go, it’s worked for us and it feels good to be genuine in email marketing. If you need a hand putting an email together then let our website copywriters help out.
