Short Words Mean Sharp Copywriting
When you’re adding new pages to your website or updating your blog it can sometimes be difficult to keep your writing to the point. One really simple way to make sure your copy is concise and easy to read is to replace any word which stands out on the page as being long (and potentially confusing or even boring to visitors) with a shorter word.
Swap the following words the next time you’re website copywriting…
Inevitable – Certain
Definitely – Sure
Potential – Promise
Opportunity – Chance
Equivalent – Equal
Situation – State
For every long word there is a shorter, snappier option and all you need is a thesaurus to tighten up your website copywriting so your visitors read every word.
