How to Save Time and Stay Sane When Copywriting

Posted on April 11, 2012 by Pure Ink | Leave a comment

There’s nothing worse than sitting at a computer, staring at a blank screen for hours on end, knowing you have to write but struggling to create anything you’re happy with. With every tick of the clock your impatience and anxiety increases until the inevitable meltdown happens when you launch your pen across the desk in a rage. Suddenly all those niggling jobs you meant to do months ago such as filling in your tax form, giving the office skirting boards a good clean or organising the fridge alphabetically, seem strangely attractive. Literally anything other than the agony of trying to write would be a welcome relief.

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What a Website Copywriter can Learn from a Traditional Copywriter

Posted on October 20, 2010 by Pure Ink | Leave a comment

Ah, traditional copywriting – it was all chunky typewriters, sharp suits, whisky tumblers and devastating one-liners. Unfortunately (or fortunately), times have changed and not only can you no longer smoke and drink in the office, but copywriting has evolved as well. Now copywriters are required to write online content as well as offline content and although website copywriting has its roots firmly in traditional copywriting, it is a separate discipline. There is a lot that online copywriters can learn from the more traditional writing including the following…

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Posted in Content Writing Tips Copywriting Website Copywriter