Slash Your Copywriting Revisions with a Creative Brief

Posted on May 3, 2011 by Pure Ink | Comments Off

Whether you’re copywriting for someone else or creating content for your own business, getting it right first time can save you time, effort and stress. Planning what you’re going to write before you start is crucial to create effective and targeted copy and the best way to do this is with a creative brief. A creative brief gives you the opportunity to ask the questions which will ensure everything you want to say is not only included in the copy but is said in the right way and to the right people. Below are some questions you could include in your copywriting creative brief…

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Posted in Content Writing Tips Style Guides

Creating a Style Guide for Your Marketing Content

Posted on January 15, 2011 by Pure Ink | Leave a comment

Style guides are designed to help companies produce clear and consistent content which is written in the style of the company brand. Style guides can cover everything from how to spell certain words and how to use capitalisation to what tone of voice to use. The aim of using a style guide is to ensure the style and presentation of the writing is clear and consistent and reflects the company’s key messages and values.

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Posted in Copywriting Style Guides