Posted on April 24, 2012 by Pure Ink |
Style guides can be your saviour as a copywriter, marketer or business owner as they clearly define who you’re writing for, who you’re writing to and how you should write it. In depth style guides are like a personality profile of a company and give you a real insight into what the company does, who they are and who their target audience are. Unfortunately, not all companies have a nicely packaged style guide to assist you with copywriting and often you will have to write your own, whether you are running your own company or working as an in-house copywriter and marketer. If you run a business in any sector, writing a style guide will help you define how your company should convey its message and it ensures all of your online and offline marketing materials are consistent.
Below is an in depth guide to help you create a useful and coherent style guide either for your business or for a client.
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Posted in Branding Copywriting Style Guides
Posted on February 24, 2012 by Pure Ink |
It’s no longer enough to be a good actress, these days women have to be their own brand at every public appearance and promote how they want to be seen by their fans, fashion designers and the press. They literally ‘work’ the red carpet. Awards season is in full swing and across the red carpets of the Golden Globes, Emmys, SAG Awards and BAFTAs actresses have been stepping out in a plethora of outfits which reveal much more about them than a hint of cleavage.
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Posted in Branding Style Guides
Posted on May 3, 2011 by Pure Ink |
Whether you’re copywriting for someone else or creating content for your own business, getting it right first time can save you time, effort and stress. Planning what you’re going to write before you start is crucial to create effective and targeted copy and the best way to do this is with a creative brief. A creative brief gives you the opportunity to ask the questions which will ensure everything you want to say is not only included in the copy but is said in the right way and to the right people. Below are some questions you could include in your copywriting creative brief…
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Posted in Content Writing Tips Style Guides
Posted on January 15, 2011 by Pure Ink |
Style guides are designed to help companies produce clear and consistent content which is written in the style of the company brand. Style guides can cover everything from how to spell certain words and how to use capitalisation to what tone of voice to use. The aim of using a style guide is to ensure the style and presentation of the writing is clear and consistent and reflects the company’s key messages and values.
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Posted in Copywriting Style Guides
