Posted on November 16, 2011 by Pure Ink | 2 Comments
• Do think about who you are writing for. Who actually buys your products or services? Is it small business owners? Is it stay-at-home mums? Teachers in their 30s? Retired people? University students? Only you will know who your target audience is and when you define who those people are, copywriting becomes much easier.
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Posted in Copywriting Online Content Writing
Posted on November 10, 2011 by Pure Ink | Leave a comment
If you struggle with web content writing or you are new to writing online copy then below are some top tips for how to create effective web copywriting.
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Posted in Copywriting Online Content Writing
Posted on November 8, 2011 by Pure Ink | Leave a comment
A bit of festive copywriting will help you to engage with your online shoppers this Christmas and show them that your website is the antidote to their Christmas stress. Below are some rules to stick to when you create your Christmas copywriting.
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Posted in Copywriting Online Content Writing
Posted on November 3, 2011 by Pure Ink | 1 Comment
Even if your online marketing efforts aren’t focused on social media you should still write your online content with social media in mind. When people share online content via social media channels this can increase brand awareness and website traffic. As long as your content remains online, more and more people can read and share it so a piece of copywriting you wrote weeks ago can continue to entertain readers.
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Posted in Copywriting Online Content Writing Social Media
Posted on September 29, 2011 by Pure Ink | 1 Comment
Google’s Guide to Website Copywriting
Google’s Webmaster Guidelines hold all the information you need to be a success in the search engines and to have an accessible, interesting and effective website. In one simple sentence Google explain what they want from website owners when it comes to content…
“Create a useful, information-rich site, and write pages that clearly and accurately describe your content.”
So how can you apply this to your website copywriting? Find out more below.
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Posted in Content Writing Tips Copywriting Online Content Writing
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