Posted on April 20, 2012 by Pure Ink |
The search engines love good content and so they should as without fresh, interesting and engaging content, there wouldn’t be much to look at on the internet and our copywriters wouldn’t have jobs. Times have changed since websites could get away with being a couple of pages and today the search engines, your customers and your reputation demand that you expand your website content. Even if you’ve created a hefty website, there are always opportunities to add more content, 15 of which are listed below…
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Posted in Content Writing Tips Copywriting Online Content Writing
Posted on April 11, 2012 by Pure Ink |
There’s nothing worse than sitting at a computer, staring at a blank screen for hours on end, knowing you have to write but struggling to create anything you’re happy with. With every tick of the clock your impatience and anxiety increases until the inevitable meltdown happens when you launch your pen across the desk in a rage. Suddenly all those niggling jobs you meant to do months ago such as filling in your tax form, giving the office skirting boards a good clean or organising the fridge alphabetically, seem strangely attractive. Literally anything other than the agony of trying to write would be a welcome relief.
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Posted in Content Writing Tips Copywriting Online Content Writing Website Copywriter Website Copywriting
Posted on February 17, 2012 by Pure Ink |
It was Valentine’s Day this week and companies wanted their customers to know they felt the love. As with Christmas, Easter, Halloween and any other special date, companies go all out to tie in the season with what they’re offering via email marketing.
Copywriting for a seasonal email should be relatively easy as you’ve got a lot of material to work with; the event (Valentine’s Day), target audience (people in love or who want to be in love) and the proposition (giving gifts) are already laid out. The difficult part of copywriting projects like these though is that most things have been said before.
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Posted in Copywriting Online Content Writing Website Copywriting
Posted on January 9, 2012 by Pure Ink |
We’ve just come across this – Brafton Infographic: Why Content for SEO?. A superb infographic illustrating exactly why content is so important for SEO with comforting stats and quotes from industry experts.
Posted in Copywriting Online Content Writing
Posted on December 7, 2011 by Pure Ink |
The ‘big four’ supermarkets have been at war for years, slashing prices and trying anything to attract the attention of new shoppers and keep hold of existing customers. This furore comes to a head every Christmas when desperation strikes and the supermarkets tempt shoppers with money saving festive deals and promises to make Christmas stress free. With very little difference in prices, shoppers need something else to tempt them through the doors this Christmas.
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Posted in Copywriting Online Content Writing
