Posted on February 17, 2012 by Pure Ink |
It was Valentine’s Day this week and companies wanted their customers to know they felt the love. As with Christmas, Easter, Halloween and any other special date, companies go all out to tie in the season with what they’re offering via email marketing.
Copywriting for a seasonal email should be relatively easy as you’ve got a lot of material to work with; the event (Valentine’s Day), target audience (people in love or who want to be in love) and the proposition (giving gifts) are already laid out. The difficult part of copywriting projects like these though is that most things have been said before.
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Posted in Copywriting Online Content Writing Website Copywriting
Posted on January 9, 2012 by Pure Ink |
We’ve just come across this – Brafton Infographic: Why Content for SEO?. A superb infographic illustrating exactly why content is so important for SEO with comforting stats and quotes from industry experts.
Posted in Copywriting Online Content Writing
Posted on December 7, 2011 by Pure Ink |
The ‘big four’ supermarkets have been at war for years, slashing prices and trying anything to attract the attention of new shoppers and keep hold of existing customers. This furore comes to a head every Christmas when desperation strikes and the supermarkets tempt shoppers with money saving festive deals and promises to make Christmas stress free. With very little difference in prices, shoppers need something else to tempt them through the doors this Christmas.
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Posted in Copywriting Online Content Writing
Posted on November 16, 2011 by Pure Ink |
• Do think about who you are writing for. Who actually buys your products or services? Is it small business owners? Is it stay-at-home mums? Teachers in their 30s? Retired people? University students? Only you will know who your target audience is and when you define who those people are, copywriting becomes much easier.
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Posted in Copywriting Online Content Writing
Posted on November 10, 2011 by Pure Ink |
If you struggle with web content writing or you are new to writing online copy then below are some top tips for how to create effective web copywriting.
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Posted in Copywriting Online Content Writing
