Posted on February 10, 2012 by Pure Ink | Leave a comment
This week’s round up of the top marketing, SEO and copywriting stories we’ve found across the web.
Posted in Copywriting Marketing Social Media
Posted on January 30, 2012 by Pure Ink | Leave a comment
Most people will have heard of the Twilight Saga, even if you’re not a fan of this teenage phenomenon. This new take on the classic vampire story has sent girls of all ages into a frenzy and they can’t get enough of the franchise, choosing to spend their cash on everything from film tickets to Twilight themed bottled water. Although the book’s content might not appeal to everyone, there is certainly something to learn about marketing from the huge success of this franchise.
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Posted in Marketing Website Copywriting
Posted on December 15, 2011 by Pure Ink | Leave a comment
Whether you’re at the gym, on a train journey or walking to work, podcasts are a great way to learn more about internet marketing on the go. Originally this post just contained the top five marketing podcasts but we keep finding new ones so we’ll keep adding them!
Posted in Business Podcasts Marketing
Posted on August 24, 2011 by Pure Ink | 1 Comment
This excellent podcast features Peter Day discussing brands with Jez Frampton, Global CEO at Interbrand. They discuss the history and importance of branding and how companies can maintain a unique brand personality, even when they experience dramatic growth.
Listen to the Leader of the Brand podcast here.
Posted in Business Podcasts Marketing
Posted on July 11, 2011 by Pure Ink | 2 Comments
The final five candidates in The Apprentice were revealed last week and as the show enters its final stages there’s no question that there have been some major marketing errors along the way. Making sure the branding, particularly names and taglines, fitted the products the teams produced has not been a strong point this series. Below we take a look at some of the major marketing clangers…
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Posted in Marketing
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