Posted on February 22, 2012 by Pure Ink |
Every marketer and copywriter should read Kevin Dutton’s book Flipnosis: The Art of Split-Second Persuasion as it contains hundreds of insights into persuading people into doing exactly what you want. Dutton’s book includes examples of social proof (also known as social influence) in action and this theory can be applied to successful copywriting and marketing campaigns. According to Dutton social proof “occurs in ambiguous social situations when one is unable to determine what, precisely, is the ‘done thing’”.
Social proof is the assumption that other people know what they’re doing or have the right information to make an informed decision so other people copy them. If you run a business then you will no doubt be delighted if your customers fell for the ‘sheep-like’ effect of social proof.
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Posted in Copywriting Marketing Website Copywriting
Posted on February 10, 2012 by Pure Ink |
This week’s round up of the top marketing, SEO and copywriting stories we’ve found across the web.
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Posted in Copywriting Marketing Social Media
Posted on January 30, 2012 by Pure Ink |
Most people will have heard of the Twilight Saga, even if you’re not a fan of this teenage phenomenon. This new take on the classic vampire story has sent girls of all ages into a frenzy and they can’t get enough of the franchise, choosing to spend their cash on everything from film tickets to Twilight themed bottled water. Although the book’s content might not appeal to everyone, there is certainly something to learn about marketing from the huge success of this franchise.
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Posted in Marketing Website Copywriting
Posted on December 15, 2011 by Pure Ink |
Whether you’re at the gym, on a train journey or walking to work, podcasts are a great way to learn more about internet marketing on the go. Originally this post just contained the top five marketing podcasts but we keep finding new ones so we’ll keep adding them!
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Posted in Business Podcasts Marketing
Posted on August 24, 2011 by Pure Ink |
This excellent podcast features Peter Day discussing brands with Jez Frampton, Global CEO at Interbrand. They discuss the history and importance of branding and how companies can maintain a unique brand personality, even when they experience dramatic growth.
Listen to the Leader of the Brand podcast here.
Posted in Business Podcasts Marketing
