Posted on May 4, 2012 by Pure Ink |
Anyone who’s opened their front door and been met with a pile of letters and leaflets lurking on their doormat from companies they’ve never heard of will be familiar with direct mail. As people generally associate direct mail with junk mail, companies have to work hard to think up something pretty clever in terms of design and copywriting to get people’s attention.
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Posted in Copywriting Marketing
Posted on April 5, 2012 by Pure Ink |
How to Minimise the Horror of Cold Calling
When we first started out in business we had to go through a pretty steep learning curve. We were copywriters, writing was our passion and this was our forte, we hadn’t had a sales role between us so when faced with an empty client sheet and a phone we were terrified. Though it was all kinds of awkward and shameful at the time, looking back we did have some laughs and we did gain a large client base from it so we wanted to write something for people just starting out in business who are attempting cold calling for the very first time.
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Posted in Business Marketing
Posted on March 14, 2012 by Pure Ink |
‘Goldman Sachs’ was trending on Twitter today so I took a look and was amazed to see an open letter of resignation from Goldman Sachs executive director Greg Smith in The New York Times listing the exact reasons why he left the super bank. In short, his reason for leaving was that the bank no longer focused on their clients’ needs and were more concerned about how much money they could make from their clients. Smith said, “To put the problem in the simplest terms, the interests of the client continue to be sidelined in the way the firm operates and thinks about making money.”
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Posted in Business Marketing
Posted on March 12, 2012 by Pure Ink |
Why bother with local businesses when there’s a world of opportunity out there via the internet? Most businesses have been swept up in similar reasoning at some point as in recent years the focus for marketing has been on gaining exposure on a worldwide stage via the web, particularly with social media where videos and articles can go viral across the globe within seconds. With so much interest in marketing worldwide, it’s easy to forget that there are plenty of local businesses on your doorstep which could help.
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Posted in Copywriting Marketing Sheffield
Posted on February 22, 2012 by Pure Ink |
Every marketer and copywriter should read Kevin Dutton’s book Flipnosis: The Art of Split-Second Persuasion as it contains hundreds of insights into persuading people into doing exactly what you want. Dutton’s book includes examples of social proof (also known as social influence) in action and this theory can be applied to successful copywriting and marketing campaigns. According to Dutton social proof “occurs in ambiguous social situations when one is unable to determine what, precisely, is the ‘done thing’”.
Social proof is the assumption that other people know what they’re doing or have the right information to make an informed decision so other people copy them. If you run a business then you will no doubt be delighted if your customers fell for the ‘sheep-like’ effect of social proof.
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Posted in Copywriting Marketing Website Copywriting
