Posted on April 26, 2012 by Pure Ink | Leave a comment
Most people would agree that copywriters need a love of words, an ability to write, creativity and a flair for spotting a story, but these skills are a given really as copywriters wouldn’t get far without them. What sorts the good copywriters from the great copywriters are the following rather unexpected qualities.
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Posted in Business Copywriting
Posted on April 24, 2012 by Pure Ink | Leave a comment
Style guides can be your saviour as a copywriter, marketer or business owner as they clearly define who you’re writing for, who you’re writing to and how you should write it. In depth style guides are like a personality profile of a company and give you a real insight into what the company does, who they are and who their target audience are. Unfortunately, not all companies have a nicely packaged style guide to assist you with copywriting and often you will have to write your own, whether you are running your own company or working as an in-house copywriter and marketer. If you run a business in any sector, writing a style guide will help you define how your company should convey its message and it ensures all of your online and offline marketing materials are consistent.
Below is an in depth guide to help you create a useful and coherent style guide either for your business or for a client.
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Posted in Branding Copywriting Style Guides
Posted on April 20, 2012 by Pure Ink | Leave a comment
The search engines love good content and so they should as without fresh, interesting and engaging content, there wouldn’t be much to look at on the internet and our copywriters wouldn’t have jobs. Times have changed since websites could get away with being a couple of pages and today the search engines, your customers and your reputation demand that you expand your website content. Even if you’ve created a hefty website, there are always opportunities to add more content, 15 of which are listed below…
Posted in Content Writing Tips Copywriting Online Content Writing
Posted on April 11, 2012 by Pure Ink | Leave a comment
There’s nothing worse than sitting at a computer, staring at a blank screen for hours on end, knowing you have to write but struggling to create anything you’re happy with. With every tick of the clock your impatience and anxiety increases until the inevitable meltdown happens when you launch your pen across the desk in a rage. Suddenly all those niggling jobs you meant to do months ago such as filling in your tax form, giving the office skirting boards a good clean or organising the fridge alphabetically, seem strangely attractive. Literally anything other than the agony of trying to write would be a welcome relief.
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Posted in Content Writing Tips Copywriting Online Content Writing Website Copywriter Website Copywriting
Posted on March 22, 2012 by Pure Ink | Leave a comment
Like Christmas, copywriting at Easter covers content aimed at everyone from children to grandmas and granddads. It’s not easy to write in a way which appeals to a wide audience which is probably why many companies opt for clichés involving anything to do with rabbits, hens and eggs such as Easter eggstravaganza, eggcellent chocolates, cracking offers and ‘hop over’ to our website. If you need to do some copywriting to promote a product this Easter then you can avoid clichés and ensure you encourage more people to buy your products with targeted copywriting.
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Posted in Branding Copywriting
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