Posted on February 22, 2012 by Pure Ink |
Every marketer and copywriter should read Kevin Dutton’s book Flipnosis: The Art of Split-Second Persuasion as it contains hundreds of insights into persuading people into doing exactly what you want. Dutton’s book includes examples of social proof (also known as social influence) in action and this theory can be applied to successful copywriting and marketing campaigns. According to Dutton social proof “occurs in ambiguous social situations when one is unable to determine what, precisely, is the ‘done thing’”.
Social proof is the assumption that other people know what they’re doing or have the right information to make an informed decision so other people copy them. If you run a business then you will no doubt be delighted if your customers fell for the ‘sheep-like’ effect of social proof.
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Posted in Copywriting Marketing Website Copywriting
Posted on February 17, 2012 by Pure Ink |
It was Valentine’s Day this week and companies wanted their customers to know they felt the love. As with Christmas, Easter, Halloween and any other special date, companies go all out to tie in the season with what they’re offering via email marketing.
Copywriting for a seasonal email should be relatively easy as you’ve got a lot of material to work with; the event (Valentine’s Day), target audience (people in love or who want to be in love) and the proposition (giving gifts) are already laid out. The difficult part of copywriting projects like these though is that most things have been said before.
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Posted in Copywriting Online Content Writing Website Copywriting
Posted on February 10, 2012 by Pure Ink |
This week’s round up of the top marketing, SEO and copywriting stories we’ve found across the web.
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Posted in Copywriting Marketing Social Media
Posted on February 7, 2012 by Pure Ink |
Formal, reserved, professional B2B company seeks funny, reliable customer for successful and mutually rewarding relationship.
If you were writing your business dating profile in the hope to tempt a customer and took an objective look at it, how would you rate it? Would it grab your attention on a 60 second speed date? Does it represent what you’re really like as a business or are you perhaps embellishing a little too much? Do you standout from other business daters or would you simply sink into a murky sea of other fish?
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Posted in Content Writing Tips Copywriting
Posted on February 3, 2012 by Pure Ink |
If you’re feeling overwhelmed by the plethora of information on copywriting, SEO and marketing then let Pure Ink’s roundups do the hard work for you. Save yourself some time and read over the top five marketing, copywriting and SEO stories we’ve read this week.
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Posted in Copywriting
