Posted on May 17, 2012 by Pure Ink |
Your copywriting is branded, clear, concise and, dare you say, even a little humorous but still your customers don’t care. This hurts as it can take ages to create a beautiful piece of copywriting and it can all seem rather pointless if no one reads it. So what to do? The answer is to be more focused. Strip your copywriting back even further so each piece you write has an arrow-sharp focus which is targeted right at your audience.
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Posted in Branding Business Copywriting
Posted on May 11, 2012 by Pure Ink |
If you've watched the TV show Come Dine with Me then you will have seen a curious case of contestants having a mistaken identity. Often on the show when the contestants are introduced there are the classic ‘big personalities’ who ‘don’t take sh*t from no one’, ‘tell it like it is’ and with them ‘what you see is what you get’. What actually happens is, as the contest begins, these people aren't really the brash badasses they made out to be at the start, they are often nice people who are putting on a front. Perhaps it’s a defence mechanism, perhaps they worry that their personality isn’t strong enough to stand up against the rest of the group or maybe they are just kidding themselves. What’s for certain though is this ‘fake’ personality is not sustainable as just a few minutes in, the mask starts to slip every time.
This happens in business as well. With the world of business being as social as it is, everyone is on display 24 hours a day. Your thoughts, your photos, your friendships, your ideas are all up for grabs so it’s easy to portray the image of the ‘virtual you’ as how you want to be seen rather than who you actually are.
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Posted in Branding Business Copywriting
Posted on May 8, 2012 by Pure Ink |
Hundreds of copywriting and marketing blogs will breakdown how the core of any good piece of copywriting should be based on the benefits and features of what you’re selling. This is true and indeed we’ve covered this on our copywriting blog in the past. However, there are a few more layers to copywriting which will help you ensure every piece of copy you create works that little bit harder for you. Let us Introduce the three ‘Cs’ of copywriting: clarity, compassion and creativity.
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Posted in Copywriting
Posted on May 4, 2012 by Pure Ink |
Anyone who’s opened their front door and been met with a pile of letters and leaflets lurking on their doormat from companies they’ve never heard of will be familiar with direct mail. As people generally associate direct mail with junk mail, companies have to work hard to think up something pretty clever in terms of design and copywriting to get people’s attention.
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Posted in Copywriting Marketing
Posted on May 1, 2012 by Pure Ink |
A blog is one of the best ways to keep your clients up to date with what’s happening in your business, it helps to enhance your company brand and also assists with the all important search engine optimisation (SEO). There are three problems businesses come up against when blogging and if you overcome these you’re well on your way to banishing the boring from business blog…
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Posted in Blogging Business Copywriting Website Copywriting
