Posted on January 3, 2012 by Pure Ink | Leave a comment
Looking to learn more about copywriting? These five books provide the ideal resources to help you perfect your craft.
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Posted in Content Writing Tips Copywriting
Posted on December 12, 2011 by Pure Ink | Leave a comment
There are thousands of companies and individuals on the web offering copywriting for the not so princely sum of a few dollars a website or a dollar or less for an article. With business being so tough at the moment it’s easy to see why companies are tempted by these cheap prices and use this content as the basis of their link building campaign or even use it on their website. However, low quality content has become SEO suicide and many SEO experts recommend companies should avoid investing in high quantities of poor quality content and instead focus on creating interesting content worth sharing.
These developments show that the search engines are beginning to think more like people do. For example, if the sole purpose of an article is to get links back to a website then it’s unlikely to be an interesting read which will be talked about and shared online. We didn’t want to make assumptions though and thought it would be worth seeing what you actually get when you spend a dollar on an article. We went undercover and asked for a sample article from a non UK based SEO copywriting company. The article is based on ladies’ shoes and here’s a snippet from it…
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Posted in Article Writing Content Writing Tips Copywriting
Posted on September 29, 2011 by Pure Ink | 1 Comment
Google’s Guide to Website Copywriting
Google’s Webmaster Guidelines hold all the information you need to be a success in the search engines and to have an accessible, interesting and effective website. In one simple sentence Google explain what they want from website owners when it comes to content…
“Create a useful, information-rich site, and write pages that clearly and accurately describe your content.”
So how can you apply this to your website copywriting? Find out more below.
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Posted in Content Writing Tips Copywriting Online Content Writing
Posted on August 23, 2011 by Pure Ink | Leave a comment
More and more charitable organisations are breaking away from ‘gloom and doom’ tactics, and taking a more innovative and fun approach to spreading the word about the work they do and to raise money.
New charities and campaigns like CoppaFeel! (a breast cancer awareness charity for young women) and Love Music Hate Racism (a campaign using music events to celebrate diversity and encourage people to make a stand against racism), are succeeding in giving serious causes an image overhaul by promoting the message that caring is cool.
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Posted in Content Writing Tips
Posted on May 3, 2011 by Pure Ink | Comments Off
Whether you’re copywriting for someone else or creating content for your own business, getting it right first time can save you time, effort and stress. Planning what you’re going to write before you start is crucial to create effective and targeted copy and the best way to do this is with a creative brief. A creative brief gives you the opportunity to ask the questions which will ensure everything you want to say is not only included in the copy but is said in the right way and to the right people. Below are some questions you could include in your copywriting creative brief…
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Posted in Content Writing Tips Style Guides
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