Posted on February 7, 2012 by Pure Ink |
Formal, reserved, professional B2B company seeks funny, reliable customer for successful and mutually rewarding relationship.
If you were writing your business dating profile in the hope to tempt a customer and took an objective look at it, how would you rate it? Would it grab your attention on a 60 second speed date? Does it represent what you’re really like as a business or are you perhaps embellishing a little too much? Do you standout from other business daters or would you simply sink into a murky sea of other fish?
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Posted in Content Writing Tips Copywriting
Posted on January 17, 2012 by Pure Ink |
Whether you’re new to search engine optimisation or a pro, you should never stop learning about the subject as SEO techniques are constantly evolving. There is a huge amount of free information on the web about SEO which covers everything from website copywriting to generating back links and using social media with SEO. Below are some of our favourite free resources.
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Posted in Content Writing Tips
Posted on January 3, 2012 by Pure Ink |
Looking to learn more about copywriting? These five books provide the ideal resources to help you perfect your craft.
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Posted in Content Writing Tips Copywriting
Posted on December 12, 2011 by Pure Ink |
There are thousands of companies and individuals on the web offering copywriting for the not so princely sum of a few dollars a website or a dollar or less for an article. With business being so tough at the moment it’s easy to see why companies are tempted by these cheap prices and use this content as the basis of their link building campaign or even use it on their website. However, low quality content has become SEO suicide and many SEO experts recommend companies should avoid investing in high quantities of poor quality content and instead focus on creating interesting content worth sharing.
These developments show that the search engines are beginning to think more like people do. For example, if the sole purpose of an article is to get links back to a website then it’s unlikely to be an interesting read which will be talked about and shared online. We didn’t want to make assumptions though and thought it would be worth seeing what you actually get when you spend a dollar on an article. We went undercover and asked for a sample article from a non UK based SEO copywriting company. The article is based on ladies’ shoes and here’s a snippet from it…
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Posted in Article Writing Content Writing Tips Copywriting
Posted on September 29, 2011 by Pure Ink |
Google’s Guide to Website Copywriting
Google’s Webmaster Guidelines hold all the information you need to be a success in the search engines and to have an accessible, interesting and effective website. In one simple sentence Google explain what they want from website owners when it comes to content…
“Create a useful, information-rich site, and write pages that clearly and accurately describe your content.”
So how can you apply this to your website copywriting? Find out more below.
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Posted in Content Writing Tips Copywriting Online Content Writing
