Posted on April 20, 2012 by Pure Ink |
The search engines love good content and so they should as without fresh, interesting and engaging content, there wouldn’t be much to look at on the internet and our copywriters wouldn’t have jobs. Times have changed since websites could get away with being a couple of pages and today the search engines, your customers and your reputation demand that you expand your website content. Even if you’ve created a hefty website, there are always opportunities to add more content, 15 of which are listed below…
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Posted in Content Writing Tips Copywriting Online Content Writing
Posted on April 11, 2012 by Pure Ink |
There’s nothing worse than sitting at a computer, staring at a blank screen for hours on end, knowing you have to write but struggling to create anything you’re happy with. With every tick of the clock your impatience and anxiety increases until the inevitable meltdown happens when you launch your pen across the desk in a rage. Suddenly all those niggling jobs you meant to do months ago such as filling in your tax form, giving the office skirting boards a good clean or organising the fridge alphabetically, seem strangely attractive. Literally anything other than the agony of trying to write would be a welcome relief.
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Posted in Content Writing Tips Copywriting Online Content Writing Website Copywriter Website Copywriting
Posted on March 7, 2012 by Pure Ink |
Headlines are notoriously difficult pieces of copy to get right. Most copywriters won’t admit it but they themselves even find them tricky. The point of a headline is that it should instantly engage with people so they feel compelled to read the rest of your copy and find out more about your product or service. The problem is that you have such a small amount of words to play with that creating something which is instantly engaging isn’t easy. If you’re struggling with headlines for your copy then check out the top tips below to give you some inspiration…
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Posted in Content Writing Tips Copywriting
Posted on February 7, 2012 by Pure Ink |
Formal, reserved, professional B2B company seeks funny, reliable customer for successful and mutually rewarding relationship.
If you were writing your business dating profile in the hope to tempt a customer and took an objective look at it, how would you rate it? Would it grab your attention on a 60 second speed date? Does it represent what you’re really like as a business or are you perhaps embellishing a little too much? Do you standout from other business daters or would you simply sink into a murky sea of other fish?
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Posted in Content Writing Tips Copywriting
Posted on January 17, 2012 by Pure Ink |
Whether you’re new to search engine optimisation or a pro, you should never stop learning about the subject as SEO techniques are constantly evolving. There is a huge amount of free information on the web about SEO which covers everything from website copywriting to generating back links and using social media with SEO. Below are some of our favourite free resources.
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Posted in Content Writing Tips
