20 Things You can Write a Blog Post about Today

Posted on February 28, 2012 by Pure Ink | 1 Comment

So your copywriting inspiration has dried up – what to do? You could hang up your laptop and quit or you could bid adieu to hours wasted on writer’s block and try one of these ideas to kick-start your writing again.

Posted in Copywriting

How Actresses Work their Brands on the Red Carpet

Posted on February 24, 2012 by Pure Ink | Leave a comment

It’s no longer enough to be a good actress, these days women have to be their own brand at every public appearance and promote how they want to be seen by their fans, fashion designers and the press. They literally ‘work’ the red carpet. Awards season is in full swing and across the red carpets of the Golden Globes, Emmys, SAG Awards and BAFTAs actresses have been stepping out in a plethora of outfits which reveal much more about them than a hint of cleavage.

Posted in Branding Style Guides

How Social Proof and Calls-to-Action can Transform your Conversion Rates

Posted on February 22, 2012 by Pure Ink | 1 Comment

Every marketer and copywriter should read Kevin Dutton’s book Flipnosis: The Art of Split-Second Persuasion as it contains hundreds of insights into persuading people into doing exactly what you want. Dutton’s book includes examples of social proof (also known as social influence) in action and this theory can be applied to successful copywriting and marketing campaigns. According to Dutton social proof “occurs in ambiguous social situations when one is unable to determine what, precisely, is the ‘done thing’”.

Social proof is the assumption that other people know what they’re doing or have the right information to make an informed decision so other people copy them. If you run a business then you will no doubt be delighted if your customers fell for the ‘sheep-like’ effect of social proof.

Posted in Copywriting Marketing Website Copywriting

Valentine’s Subject Lines – Copywriting to Fall in Love With?

Posted on February 17, 2012 by Pure Ink | Leave a comment

It was Valentine’s Day this week and companies wanted their customers to know they felt the love. As with Christmas, Easter, Halloween and any other special date, companies go all out to tie in the season with what they’re offering via email marketing.

Copywriting for a seasonal email should be relatively easy as you’ve got a lot of material to work with; the event (Valentine’s Day), target audience (people in love or who want to be in love) and the proposition (giving gifts) are already laid out. The difficult part of copywriting projects like these though is that most things have been said before.

Posted in Copywriting Online Content Writing Website Copywriting