Posted on December 22, 2011 by Pure Ink | 4 Comments
Great website copywriting has to balance search engine optimisation and readability in order to appeal to the search engines and your target audience. However, the golden rule of website copywriting is to write for your audience first and the search engines secondly. How do you do this? By following the five simple steps below…
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Posted in Copywriting Website Copywriting
Posted on December 19, 2011 by Pure Ink | Leave a comment
Landing page copywriting is all about keeping the focus on your keywords which is why SEO copywriting skills come into play when writing landing pages. Below are some landing page copywriting tips and some examples of good and not so good landing pages from some of the UK’s biggest brands.
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Posted in Copywriting Landing Page Copywriting Product Descriptions Website Copywriting
Posted on December 15, 2011 by Pure Ink | Leave a comment
Whether you’re at the gym, on a train journey or walking to work, podcasts are a great way to learn more about internet marketing on the go. Originally this post just contained the top five marketing podcasts but we keep finding new ones so we’ll keep adding them!
Posted in Business Podcasts Marketing
Posted on December 12, 2011 by Pure Ink | Leave a comment
There are thousands of companies and individuals on the web offering copywriting for the not so princely sum of a few dollars a website or a dollar or less for an article. With business being so tough at the moment it’s easy to see why companies are tempted by these cheap prices and use this content as the basis of their link building campaign or even use it on their website. However, low quality content has become SEO suicide and many SEO experts recommend companies should avoid investing in high quantities of poor quality content and instead focus on creating interesting content worth sharing.
These developments show that the search engines are beginning to think more like people do. For example, if the sole purpose of an article is to get links back to a website then it’s unlikely to be an interesting read which will be talked about and shared online. We didn’t want to make assumptions though and thought it would be worth seeing what you actually get when you spend a dollar on an article. We went undercover and asked for a sample article from a non UK based SEO copywriting company. The article is based on ladies’ shoes and here’s a snippet from it…
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Posted in Article Writing Content Writing Tips Copywriting
Posted on December 7, 2011 by Pure Ink | 2 Comments
The ‘big four’ supermarkets have been at war for years, slashing prices and trying anything to attract the attention of new shoppers and keep hold of existing customers. This furore comes to a head every Christmas when desperation strikes and the supermarkets tempt shoppers with money saving festive deals and promises to make Christmas stress free. With very little difference in prices, shoppers need something else to tempt them through the doors this Christmas.
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Posted in Copywriting Online Content Writing
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