Top Tips for Better Article Writing
Posted on November 9, 2011 by Pure Ink | Leave a comment
Article writing is one of the key activities in a search engine optimisation campaign as it helps to create links back to your website and helps spread the word about your business online. These tips below will help you create effective articles for your website.
- Article writing is something businesses struggle to do so it’s important to create a comprehensive schedule for it. In order for it to be a success you need to create articles on a regular basis so set weekly or monthly targets and plan structured writing sessions.
- Make a list of your main keywords and then create the articles around these. Don’t stuff your article full of keywords, instead keep your writing natural and ensure it flows well and is easy to read.
- Make sure you have a clear angle for your articles, for example you could create articles around the latest industry news in your field. Although articles are often syndicated to create links back to your website, it’s still important that they educate, inform and entertain readers.
- Use engaging headings, subheadings, bullet points or numbering in your articles. These are great ways of breaking up the copy so people reading it can clearly take in the article and understand your key points.
- Make sure you keep your sentences short and your paragraphs concise. Online audiences tend to skim read copy so long sentences and fluffy paragraphs will overwhelm a reader and could cause them to click away.
- If you create articles to upload to your website then it’s a good idea to include links in your articles to other pages on your site. For example, if you run a gift website and you’re creating general articles about gifts and occasions then include some of the gifts in the article along with links to the products to encourage people to find out more about specific products.
- If you’re creating articles for syndication then you should consider adding keywords to your biography section, which is usually added to the end of an article, and a link to your website to add further weight to your SEO efforts.
If you struggle with article writing then get in touch with the expert copywriters at Pure Ink.
Posted in Article Writing Copywriting