Posted on September 29, 2011 by Pure Ink |
Google’s Guide to Website Copywriting
Google’s Webmaster Guidelines hold all the information you need to be a success in the search engines and to have an accessible, interesting and effective website. In one simple sentence Google explain what they want from website owners when it comes to content…
“Create a useful, information-rich site, and write pages that clearly and accurately describe your content.”
So how can you apply this to your website copywriting? Find out more below.
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Posted in Content Writing Tips Copywriting Online Content Writing
Posted on September 23, 2011 by Pure Ink |
For years there has been a debate taking place about whether companies should choose to publish high quantities of mediocre content or low volumes of quality content to help with SEO.
The reason why companies tend to shy away from producing quality SEO copywriting is usually down to price as the better the content, the more money it costs. Invariably the lure of low prices forces companies to choose the lower quality content which can start at as little as 50p an article for example. Although the price is low, articles worth 50p each are unlikely to excite your visitors and engage new customers.
What you will get are articles which are deemed only worthy to be syndicated onto news and article websites in the hope of attracting links back to your website. Companies which choose to do this can only distance themselves from the content so far, as in many cases it will still have their company name on it and will link to their website.
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Posted in Copywriting Online Content Writing
Posted on September 20, 2011 by Pure Ink |
Want to go back to uni but can’t face the fees? Learn more about business on the go with business podcasts from some of the leading universities in the UK and USA. They’re not all recent but they’re all still interesting.
Stanford University’s Entrepreneurship Corner
Harvard Business Review IdeaCast
London Business School
University of Cambridge Judge Business School
Durham Business School Global Learning Centre
Posted in Business Podcasts
