Leader of the Brand Podcast

Posted on August 24, 2011 by Pure Ink | 1 Comment

This excellent podcast features Peter Day discussing brands with Jez Frampton, Global CEO at Interbrand.  They discuss the history and importance of branding and how companies can maintain a unique brand personality, even when they experience dramatic growth.

Listen to the Leader of the Brand podcast here.

Tweet

Posted in Business Podcasts Marketing

Copywriting for Charities and Campaigns

Posted on August 23, 2011 by Pure Ink | Leave a comment

More and more charitable organisations are breaking away from ‘gloom and doom’ tactics, and taking a more innovative and fun approach to spreading the word about the work they do and to raise money.

New charities and campaigns like CoppaFeel! (a breast cancer awareness charity for young women) and Love Music Hate Racism (a campaign using music events to celebrate diversity and encourage people to make a stand against racism), are succeeding in giving serious causes an image overhaul by promoting the message that caring is cool. 

Read more

Tweet

Posted in Content Writing Tips