Slash Your Copywriting Revisions with a Creative Brief
Posted on May 3, 2011 by Pure Ink | Comments Off
Whether you’re copywriting for someone else or creating content for your own business, getting it right first time can save you time, effort and stress. Planning what you’re going to write before you start is crucial to create effective and targeted copy and the best way to do this is with a creative brief. A creative brief gives you the opportunity to ask the questions which will ensure everything you want to say is not only included in the copy but is said in the right way and to the right people. Below are some questions you could include in your copywriting creative brief…
- Who are your target audience?
This is a classic copywriting question which many people surprisingly forget to ask. If you don’t know who you’re writing for then you won’t know how to connect with your audience. You can be as in depth as you like with this question and ask about age, gender, income, how they spend their free time or anything else which is relevant to your copywriting.
- What’s your key message?
It’s easy to get carried away with your copywriting and attempt to tell your customers everything about your business in one go. If you focus on your key message then your copywriting will be much more effective as you can avoid bombarding your customers will too much information. Defining and focusing on your key message will also mean that your copy will be clear and concise.
- Do you have all the information you need?
Gathering everything you need to write a piece before you start can save time when you start writing. Think about what your audience or your clients’ audience will want to know and ensure you gather the information which covers these points.
- How will you say it?
Will your audience expect corporate speak or do they prefer a casual and relaxed tone? You can find out your company’s tone of voice by looking at previous online or offline marketing literature and you can either stick to this tone of voice or maybe choose to update your company’s tone if it’s suitable.
Planning your copywriting before you start is one of the best ways to create a great piece of copy first time and avoid lengthy delays and rewrites.
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