How to Develop Angles for News Articles

Posted on March 18, 2011 by Pure Ink | 1 Comment

Article writing for your website’s blog or news section can be time consuming if this isn’t your full time job or area of expertise. The most effective way to write news articles is to think of an interesting angle to base your news articles around. If you work in an industry where major developments are slow then finding ideas can be difficult. Check out the guide below for information on how to generate solid ideas for news stories.

See what’s already making the news

Keep up to date with current news stories by subscribing to news emails or feeds related to your industry. While there’s very little point copying existing news articles, you may find that these articles spark a new idea or give you the opportunity to add a fresh spin on the story.

Create your own news

If you’ve completed a large contract for a company then create a news article around this and include quotes from your senior management team and the company’s directors. You could also produce news articles about new employees, work in the community, new products or services, positive feedback for your customer service and any other developments in your company. If there hasn’t been much happening within the company then you can also share your knowledge of the industry you operate in with your visitors.

Talk to people

People create the news, so during your next article writing session, dedicate time to speaking to your clients and customers. Create and send a survey to your customers asking them about the products they bought or the service they received. This will give you a solid basis of ideas for your news articles and will also give you an invaluable insight into your current marketing strategy.