Creating a Style Guide for Your Marketing Content
Posted on January 15, 2011 by Pure Ink | Leave a comment
Style guides are designed to help companies produce clear and consistent content which is written in the style of the company brand. Style guides can cover everything from how to spell certain words and how to use capitalisation to what tone of voice to use. The aim of using a style guide is to ensure the style and presentation of the writing is clear and consistent and reflects the company’s key messages and values.
There are multiple benefits of using a style guide to make your website and marketing literature consistent including…
- Helping define your brand
- Increasing your customers’ trust in your business
- Reducing or eliminating the amount of mistakes on your site.
A style guide lists the specific ways a company presents certain words so that the content will be uniform. By keeping the tone of voice and the formatting of your copy consistent you are giving your customers reassurance that your company is professional and trustworthy.
Posted in Copywriting Style Guides