Posted on January 24, 2011 by Pure Ink | Leave a comment
Investing in your existing customer relationships will mean that you will be able to slash your marketing costs by making more sales and receiving more referrals from people you’ve already done business with. Clear and creative content can help to strengthen your customers’ loyalty to your business.
Posted in Content Writing Tips Marketing
Posted on January 20, 2011 by Pure Ink | 1 Comment
1. Too many keywords
If you’re optimising a page on your website for a particular keyword then don’t overload the copy with this word. Your main focus should be creating relevant and engaging content and your keywords should feature naturally within the text.
2. Lifeless copy
Copywriting should be entertaining so it engages your visitors and gives them the information they’re looking for. Online, people won’t waste time wading through pages of uninspiring content – they will visit your competitors instead.
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Posted in Content Writing Tips Online Content Writing
Posted on January 18, 2011 by Pure Ink | Leave a comment
Good, persuasive content contains these seven basic elements…
1. Demands attention
It is vital that your marketing content draws people in and one of the best ways to do this is to be focused in your content. To make an impact, cut out anything vague and convey the most interesting points first to encourage people to read on.
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Posted in Content Writing Tips Copywriting
Posted on January 15, 2011 by Pure Ink | Leave a comment
Style guides are designed to help companies produce clear and consistent content which is written in the style of the company brand. Style guides can cover everything from how to spell certain words and how to use capitalisation to what tone of voice to use. The aim of using a style guide is to ensure the style and presentation of the writing is clear and consistent and reflects the company’s key messages and values.
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Posted in Copywriting Style Guides
Posted on January 15, 2011 by Pure Ink | Leave a comment
Good content writing communicates effectively with its intended audience. This means that it appeals to the right people by having a clear purpose which drives your reader to do what you want them to do.
If you don’t know your audience then you won’t be able to write content which connects with them. You need to understand the purpose of your marketing content and the characteristics of your audience and how they relate to each other.
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Posted in Copywriting
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