Posted on August 15, 2012 by Pure Ink |
An unlikely line up of successful writers who dropped out of college…
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Posted in Offline Copywriting
Posted on August 6, 2012 by Pure Ink |
With consumers’ unquenchable thirst for content increasing and a growing awareness of the importance of quality content , creating a content calendar is now a must for businesses to do. This may come as something of an unwanted chore to some businesses, especially if they don’t have a dedicated copywriter or marketing executive to take control of content creation and management. However, the good news is that creating a content calendar, whilst a little time consuming at first, will save so much time in the long run, it provides structure to a marketing strategy and can bring great rewards in terms of business development.
Below is a guide to assist you or your marketing team in creating a content calendar. The ideas and suggestions aren’t exhaustive but they will give you a great starting point.
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Posted in Online Copywriting
Posted on August 3, 2012 by Pure Ink |
Have you been in this scenario at work?
You’re sat in a meeting, there’s a fresh white board at the end of a room, enough super strength coffee to sink a ship and everyone’s encouraged to partake in a little ‘blue sky thinking’. You thought you understood the point of the meeting from the email but once people start ‘spit balling’ and ‘trying ideas out for size’ you start to feel a fog descend and your coffee slowly starts to sour.
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Posted in Marketing
Posted on July 20, 2012 by Pure Ink |
Award-winning writer Randy Ingermanson invented the Snowflake Method which takes a scientific approach to writing fiction. The Snowflake Method involves structuring a story in the same way a ‘snowflake formula’ is used to create software, by repeatedly adding steps in a specific order. As Ingermanson explains:
“For a number of years, I was a software architect designing large software projects. I write novels the same way I write software, using the ‘snowflake metaphor’… I claim that that's how you design a novel – you start small, then build stuff up until it looks like a story.”
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Posted in Offline Copywriting
Posted on July 19, 2012 by Pure Ink |
A quick look at your content calendar tells you that you are five days behind on your content writing schedule. You know you need to consistently create new content but surely other work is more important? You decide to compromise and write a quick blog post, pop a few keywords in it, upload it and wait for the masses to read it. Instead of being read by thousands, nothing happens. Your post sits on your blog and does nothing. No one shares it because no one cares. You knew it wasn’t good enough but any content is better than no content right?
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Posted in Online Copywriting
