Don’t Let Errors in Your Copy Lose You Sales
Proofreading refers to the process of reading written work for ‘surface errors’. These are errors involving punctuation, spelling, grammar and word choice.
Copyediting refers to the job of correcting these errors and making improvements so the copy is clear and reads naturally. If your copy confuses your visitors then they won’t stay on your site, it’s that simple.
You may think that the odd spelling mistake, grammatical error or typo here and there doesn’t matter. It does. If your website is a mess, it doesn’t matter how great the service you offer is or how amazing your products are - you’ll look unprofessional.
It doesn’t matter how small or large your business is – online proofreading is something you have to do. It’s also something that you shouldn’t try to do yourself. If you’ve written the copy yourself, your familiarity with your work may be blinding you to its possible flaws. You will be so immersed in it that your brain will fill in what you expect to read and errors will be missed. It takes a fresh pair of eyes to make sure that any errors in the copy are spotted.
The image that springs to most peoples’ minds when they think of proofreaders and copyeditors is that of an old ‘know it all’ who loves to tell people that they have made a mistake. Pure Ink Creative don’t conform to this stereotype – in fact we’re the antidote, as all we want is for your copy to be successful for your business.
We offer a full online proofreading service. We don’t stop until we are confident that your copy is error free, flows naturally and conveys your business as professional. If you are interested in using our online proofreading service then all you need to do is send us an email or give us a call and we can take it from there.
So, contact Pure Ink Creative now for online proofreading!
Tags: grammar, proofreading
