Sales Copywriting and Direct Response Copywriting Can Changes Lives
The headline maybe a little dramatic but if it has got you reading this far then you probably want to find out how. Sales copywriting and direct response copywriting can change lives – just maybe not in the £10 million Lotto win way.
Persuading people to buy from you is the whole point of selling. Whether you sell door to door, over the phone or via email and newsletters, you need to be persuading people that what you sell can benefit their lives.
So how do use sales copywriting and direct response copywriting to sell your stuff for you?
A quick way to improve our sales copywriting without a complete rewrite is to add a few persuasive words to grab your visitors as they scan the page.
Here are the top 5 sales copywriting and direct response copywriting power words…
Bargain - in sales copywriting ‘bargain’ can make visitors feel that they have worked harder to get an item at a lower price. How many times have you heard a smug shopper say ‘they we’re reduced to £9.99 - I got a bargain!’
Easy and quick – your visitors won’t have time to hang around your site deciphering whether your product is going to take ages to be delivered or if they have to fill a huge form it to purchase it. Tell them it’s quick and easy to buy your product and make sure it is.
Guaranteed – whether it’s a full-refund, 3 day delivery or eternal happiness, making guarantees gives people hope and persuades them that you’re trustworthy. Just make sure you stick to your guarantees.
Proven – people want to know that they’re not wasting their money on your product so persuade them that your product has been tested and proven to be the solution they’re looking for.
You – in sales copywriting you must talk about your audience at all times. They want to know what’s in it for them, they want to know how your product can make their lives easier and solve their problems. By using ‘you’ you will constantly be relating your sales copywriting back to your audience.
Keep it authentic, keep it short and keep telling your audience it’s all about them with persuasive sales copywriting and direct response copywriting.
Contact Pure Ink Creative and let our sales copywriting experts get the responses you want.