Reinventing Your Homepage with Website Copywriting
First impressions count and this is certainly true with your website visitors. Your homepage is the most important page on your website as it’s where most of your visitors will enter your site and see what you have to offer for the first time. If the copy on your homepage doesn’t appeal to your visitors or give them the information they need then it’s unlikely they’ll stick around. So how can you get the copy on your homepage right? All you need to do is show your visitors what you can do for them and where they should go next on your website.
Have a great headline
The point of the homepage is to tell people what you can offer them and the best place to do this is in the headline as this is what they’ll read first. Your headline should tie in with your main keywords which are drawing your visitors to your website. For example, if you sell luxury hand cream and your website is optimised for the term ‘luxury hand cream’ then you should include this in your homepage headline, after all this is what your visitors are expecting to find information about on your website. You should try to include your USP (unique selling proposition) in the headline too so that visitors know instantly why they should stay on your website and why you’re different from your competitors.
Keep it concise
Detailed information about your product or services should go on other pages of your website so your homepage can be as concise and direct as possible. Highlight three or four of the key benefits of using your product or service but don’t go into too much depth. If the benefits are good enough then you won’t need to offer long explanations anyway. Sub headings and bullet points are good ways of breaking up the information and keeping each short paragraph focused.
Don’t forget your brand
Just because the copy is concise it doesn’t mean that it should be lifeless and you should make sure that you inject your company personality into your copy. If you’re a friendly and down-to-earth company then show your visitors in your website copywriting rather than telling them. If your company is professional and highly corporate then your copy should reflect this too.
Tell your visitors where to go next
A huge mistake many companies make on their homepage is not to tell visitors where to go next. Your visitors have read your USP, liked the benefits, liked your brand and now they’re all set to buy from you or make an enquiry – if they don’t know how to do this then they won’t stick around. Include your contact details on your homepage or a link through to your ‘Contact Us’ page if the aim of your website is to gain enquiries about your service. If you’re selling a product then include plenty of opportunities for your visitors to buy your products. You could have a small selection of your most popular products on your homepage and clear links to the product categories for example.
Website copywriting should be clear and concise throughout your website but it’s vital to have a simple, strong and engaging message on your homepage. For more tips and advice on website copywriting ask the website copywriters at Pure Ink Creative.
Tags: brand, website copywriter, website copywriting, writing a homepage
