Pure Ink Creative Helps Companies get Word Wise on the Web
For British businesses battling the downturn, the struggle for higher search engine visibility is more important than ever. But a recent Microsoft survey revealed that small businesses in the UK are wasting £3 billion a year on websites that are virtually invisible. Pure Ink Creative (http://www.pureinkcreative.com) helps companies overhaul their online copy to push their site up the search engines and convert visitors into customers.
With over 100 million websites in the world, search engines, such as Google, hold the key to potential customers finding and then visiting a company’s site. Most consumers only look at the first page of search results, so if a company’s website is listed lower down it loses out.
Without search engine optimised copy, a company’s website will languish on page two – or even page 102 - overlooking a vital part of online promotion which could ultimately make or break their business.
Sarah Evans, Pure Ink Creative’s co-director, states, “If businesses invest in an ineffective website, they are not only wasting money but also failing to make the most of their online presence and the promotional resources available to them for free. Pure Ink Creative can help clients push their products or services up the rankings by creating content and keywords that search engines can index, find and display. Skillful search engine optimisation actually saves a company money by attracting visitors to its site without paid advertising.”
Once a site is scoring more hits, it needs compelling copy that talks directly to the target audience and persuades them to take action, rather than click away. Pure Ink Creative brings a new perspective to the way companies present their business, employing all the elements of traditional copywriting as well as skills that apply specifically to the web. Its online copy service boosts businesses’ revenue by converting more visitors.
Sarah Evans adds: “Businesses invest time and money on website design but often overlook content. Your website should be promoting and selling your products and services for you 24 hours a day. Our targeted, persuasive, search engine optimised copy can transform your website into a money making, customer generating, search engine climbing success.”