Good Web Content
What Is Good Web Content?
OK, so you’ve had a go at content writing for your website but things don’t seem to be happening yet. If you have plenty of visitors but not many conversions then it’s time to ask yourself – is your web content any good?
Good web content writing communicates effectively with its intended audience. This means that it appeals to the right people by having a clear purpose which drives your intended reader to do what you want them to.
If you don’t know your audience then you won’t be able to write good content for them. You need to understand the purpose of your web content and the characteristics of your audience and how they relate to each other.
Good web content means your message is appropriate to its purpose and audience.
What’s The Purpose of Your Web Content?
What do you want the message in your content to do? You may have multiple purposes in mind depending on what your website and business is for. For example, www.pureinkcreative.com has a purpose to inform people about what copywriting is and why it’s important that people are aware of the impact their content can have on their audience. It also has a purpose to entertain the readers so they don’t get bored, promote our brand, offer advice and tips on copywriting, showcase our ability as copywriters and most importantly to tell people about our service so they will contact us for business. Think about your website – what is the purpose of spending money building it and marketing it? What do you want to do? It could be to…
- Reassure
- Inform
- Define or promote your brand
- Increase your database
- Give advice
- Sell a product
- Simplify your admin
- Share information
Only you know why your website exists and you need to show your audience what you can do for them though effective content writing. Will your product make them thinner? Will your service give them more free time? Will your advice mean they can stop worrying about something?
By assessing your website’s goals you can create appropriate web content.
Who Is Your Audience?
There will be much diversity in the people who visit your site or use your service or product. There are bound to be patterns that emerge and the product or service you offer will define your audience. For example, if you offer specialist holidays to over ’60s your content should appeal to these people, not non-travelling teenagers. By discovering who your audience is you can begin to build your brand, as your website’s characteristics and tone of voice should compliment that of your users.
Who are your visitors and who do you want your website to appeal to? Consider the following about your audience…
- Age
- Income
- Area they live
- Occupation
- Marital status
- Language they use
- Newspaper they read
- Education
- Health
- Special diets
- Hobbies and interests
There are hundreds more defining feature which your audience have and by discovering who your visitors are you can create content that appeals to them.
What Next?
Once you understand who you are writing for you can target your copy to really reach the needs and wants of your audience. At Pure Ink Creative we are able to reach the hearts of your audience and drive them to the outcome you desire through tailored website content.
We can take what you want to say and who you want to say it to and create lively and responsive website content. Contact us at talktous@pureinkcreative.com and see how we can help.
Check out www.pureinkcreative.com for more content writing information.