Finding Your Keywords For SEO
What are keywords?
Keywords describe what the pages in your site are about. The keyword we are using to describe this page is SEO copy writing.
Finding keywords for your site can be a long, laborious but pretty straightforward process depending on what your site offers. A site selling simple building bricks for example may have fewer keywords than a site selling a huge range of perfumes.
Keywords are what your visitors will type into the search engines to find information, a service or a place to buy a product from. If your site is one of the first they see, there’s a higher chance they will visit it. Before you can begin your SEO copy writing you need some decent keywords.
5 tips for finding keywords
1. Look at your site
Think about what it is your site offers or sells. Using the brick example again – does your company manufacture bricks? Do you sell them to building firms? What type of bricks do you sell? Do you send out samples of bricks? This information can form the basis of your keyword list for your SEO copy writing.
2. See what everyone else is up to
Pay your competitors a visit and check out their pages. Which words are they mentioning a little too much? Which words do they have in bold or italics? What services do they offer? You may just get a few more ideas to add to your list.
3. Ask people
Presumably you’ve thought about your website for pretty much every spare moment since you decided to set it up, so you may be a little too close to the subject to spot all the potential keywords. Ask your family, friends and colleagues to think about what your website offers and they may come up with some keywords you’d not thought of.
4. Spellings, hyphens and plurals
Many search engines recognise a hyphen as a space so for http://www.pureinkcreative.com/ we don’t need to include the keyword ‘copy-writing’ as to search engines this is the same as ‘copy writing’. Spelling and plurals are also important. At the time of writing, ‘web content writer‘ received 11 searches a day but ‘web content writers‘ received 25 searches a day. Search engines will look for the singular of any plural word which is spelt the same, so sticking to ‘web content writers’ ensures both terms are covered. UK and American spelling should also be considered. On this site search engine optimization is always spelt with a ‘z’ instead of an ‘s’ as the American spelling had many more searches than the English version.
5. Keyword tools
There are plenty of useful keyword tools to help you create your keyword list – two of the most popular ones are Yahoo! Search Marketing and Wordtracker. These easy to use tools will let you know how many people are typing your keywords into the search engines and which search engines they’re using. MSN also has a useful keyword tool which contains a Seasonal Keyword Forecaster to let you know what terms are popular at different times of year. You can also create a list of keywords using Google‘s help. Between them, you’re bound to come up with a good, competitive list of keywords to optimize your pages.
Let Pure Ink Creative save you time and effort by finding your keywords for you. You can take advantage of our SEO copy writing services in a number of ways - call us now or check out Pure Ink Creative for more SEO information.
Tags: search engine optimization copywriting, SEO copywriting
