Are You Missing the Point with Online Copywriting?
Whether your business consists of yourself or hundreds of team members you will still have a brand. If you’re a sole trader then your brand is likely to be very similar to your own personality, if you’re part of a massive company then your brand will reflect the ethos of that company (the company’s personality if you like).
When it comes to online copywriting then, why so often does the brand go out of the window? If you’ve invested in building your business up to be caring, friendly and family orientated, then don’t have corporate speak on your website in the form of jargon, mission statements and anything involving ‘blue sky thinking’. The online copywriting you feature on your website should be down to earth, chatty and it should address every visitor to your website as the individuals they are. If your brand is very corporate and polished then save the gimmicks for your blog as otherwise your online copywriting will undermine your corporate image.
Make sure your online copywriting is as true to your brand as every piece of marketing you create. Try for yourself…Think back to the last few recent phone calls you had with new clients and jot down how you spoke to them and what you said – where you very formal or friendly? Did your client make you laugh? Did you discuss anything other than business? Next, take a look at all your other marketing including leaflets, email newsletters, radio or TV adverts, receipts, letterheads, business cards and so on. Does the design and written content of these match the tone of voice, style and message in your online copywriting? If cracks are showing then it’s time to give your website content an overhaul and start to show your business personality through your website.
Need a hand? Then contact our website copywriters today and we’ll help you hit the mark every time with your online copywriting.
Tags: brand, online copywriting, online marketing
