5 Ways to Add New Content to Your Website
1. Tell the world about your team
If you have an outdated and flat Company History or About Us page then one way to liven this section of your website up is to introduce your staff. Ask each member of your team to complete a fun interview and take a picture of them doing their job, then upload these to your website. Now your customers will be able to see exactly who they’re dealing with and it’s a great opportunity to show the world your company is human and full of passionate and dedicated people.
2. Ask your customers for case studies
When you’ve completed a project for a client or if a customer has bought a product which they’ve found invaluable, don’t just say ‘thanks very much’ and leave it there. Ask your customers how the product benefited them, how quickly it was delivered, how easy it was to set up or what a difference it made to their lives. When you have this information you can begin to build up case studies about your customers including what problem they had and how your product or service solved it for them. Adding these to your website will show your new and existing customers that you care and also that you sell something genuinely useful. You can even include targeted keywords in these case studies to help your website climb the search engines – ask a website copywriter at Pure Ink Creative for more information.
3. Answer frequently asked questions
You might receive emails or phone calls from customers asking the same questions or looking for a solution to the same problems. Having a Frequently Asked Questions (FAQs) page will save your customers the time and effort of contacting you direct as the answers will already be on your website. Make sure you keep the FAQs up to date by adding any new ones. If you have permission you could even include the customers’ name and location under the questions and run a competition for any new questions to add an element of interactivity to the page.
4. Tell people about events
Depending on the business you run you might have regular events which you run or which you attend. By including an ‘events page’ or calendar on your website your customers can clearly see what’s coming up for your business. It could be that you’re exhibiting at an event or having an open day or running a course or networking event – it can be anything at all that your business is taking part in. Make sure you continually update this page and you could even include events which your clients are holding to help them with their event promotion.
5. Ask the expert interviews
Interviewing an expert can increase your credibility and give your customers an insightful read, as well as being a great way to add new content to your website. When you upload the interview to your website – tell your customers about the interview in an email newsletter so they have a great reason to come back to your website. Update this section regularly and archive the old interviews so you can continue to increase the content on your website.
If you’re not sure where to start with your website content then ask the website copywriters at Pure Ink Creative to help you out.
Tags: website copywriter, website copywriters, website copywriting
