4 Tips for SEO Copywriting
Once you have your keywords, you then need to infiltrate these into your copy. It’s tempting to cram as many keywords in as possible so the text ends up looking like this…
“Once you have your keywords for SEO copywriting, you then need to infiltrate these SEO copywriting words into your copy. SEO copywriting can be a difficult task.”
Copy like this is hard to read, looks unprofessional and you could even be penalised by the search engines.
So what do you need to know to make your online copywriting a success?
Take a look at our top four SEO copywriting tips below.
1. Keep it natural
Don’t go overboard with the keywords -there is a fine line between including keywords so the copy flows and reads naturally and it just being repetitive.
2. Keep your site fresh
Constantly adding new content to your website will keep your copy fresh and also increase the amount of keywords in a natural way.
3. Be bold
Bolding up the keywords within the text means that they stand out to the search engine spiders (the bots that scan your site to find out what it is about) and also let your potential customers see at a glance what your site offers. Using bullet points to list keywords and including them in subheadings means they will really stand out to the spiders. Italics have the same effect as bolding and also break the text up as well as emphasising your keywords.
4. Drop anchor
Anchor texts can also help to optimise your page. Anchor texts are the visible part of a hyperlink which you click to get to another web page. For example our link to the online copywriting page looks like this on the surface of the page ‘online copywriting‘ but behind this link is the html <a href=”http://www.pureinkcreative.co.uk/writing-for-the-web” mce_href=”http://www.pureinkcreative.co.uk/writing-for-the-web” title=”Online copywriting”>. Anchor texts usually relate to the landing page they are directing people to (and if they don’t this is a waste of an SEO opportunity), for example our online copywriting link clicks through to a page about online copywriting which is logical and also the keywords in these links are deemed as more important to search engine spiders.
What Pure Ink Creative can do for you.
Let Pure Ink Creative save you time and effort by optimising your copy for you. Call or email us today or check out Pure Ink Creative for more SEO copywriting information.