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Snippets from the Pure Ink Copywriting Blog

    • Take Aim with Targeted Copywriting
    • Your copywriting is branded, clear, concise and, dare you say, even a little humorous but still your customers don’t care. This hurts as it can take ages to create a beautiful piece of copywriting and it can all seem rather pointless if no one reads it. So what to do? The answer is to be [...]

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    • Are You Wearing the ‘Big Personality’ Mask in Your Business?
    • If you've watched the TV show Come Dine with Me then you will have seen a curious case of contestants having a mistaken identity. Often on the show when the contestants are introduced there are the classic ‘big personalities’ who ‘don’t take sh*t from no one’, ‘tell it like it is’ and with them ‘what you [...]

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    • Copywriting with Clarity, Compassion and Creativity
    • Hundreds of copywriting and marketing blogs will breakdown how the core of any good piece of copywriting should be based on the benefits and features of what you’re selling. This is true and indeed we’ve covered this on our copywriting blog in the past. However, there are a few more layers to copywriting which will [...]

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